Charter School Marketing Strategy
Strategic Marketing Plan For New Height Business Academy Sports Leadership and Development
ADCP 335/Managerial Marketing
Professor A. Savage
September 11, 2010
Bell, A.
Dockersy, S.
Ellis, T. Salter, M.
Abstract New Heights Business Academy of Sports Leadership and Development (NHBA), a start-up charter school, located in the warehouse district of Southeast section of Memphis, Tennessee, will have its first class in August 2011. NHBA will enhance the charter school movement by introducing students to the business-side of athletics. Educators, supporters, and parents became concern after noticing the poor business decisions many athletes make during their careers. A mutual decision arrived that athletes did not know how to market themselves. On this idea alone, plans for NHBA were underway. What are charter schools? Charter schools are independently-ran public schools created by concerned individuals who saw there was a lack of quality education in the public school system. These schools are free to select their own educational goals and curriculum, choose their own teaching staff, and set their own standards for student behavior. In addition, they have the freedom to extend the school day and year. According to the Tennessee Charter School Association (TSCA), since 2002 seventeen charter schools operating in the State of Tennessee, with applications submitted each year. Approval for new charter school applications is through a state mandated agency, the Local Education Agency. Currently there are 24 charter schools operating in Memphis. (www.mcsk12.net)
The charter school law mandates that charter school has to open it doors to all students, including physically and mentally impaired students and students of a diverse background, with first priority given to students that : * have previously attended a charter school * attend poor performing schools * scored below
ADCP 335/Managerial Marketing
Professor A. Savage
September 11, 2010
Bell, A.
Dockersy, S.
Ellis, T. Salter, M.
Abstract New Heights Business Academy of Sports Leadership and Development (NHBA), a start-up charter school, located in the warehouse district of Southeast section of Memphis, Tennessee, will have its first class in August 2011. NHBA will enhance the charter school movement by introducing students to the business-side of athletics. Educators, supporters, and parents became concern after noticing the poor business decisions many athletes make during their careers. A mutual decision arrived that athletes did not know how to market themselves. On this idea alone, plans for NHBA were underway. What are charter schools? Charter schools are independently-ran public schools created by concerned individuals who saw there was a lack of quality education in the public school system. These schools are free to select their own educational goals and curriculum, choose their own teaching staff, and set their own standards for student behavior. In addition, they have the freedom to extend the school day and year. According to the Tennessee Charter School Association (TSCA), since 2002 seventeen charter schools operating in the State of Tennessee, with applications submitted each year. Approval for new charter school applications is through a state mandated agency, the Local Education Agency. Currently there are 24 charter schools operating in Memphis. (www.mcsk12.net)
The charter school law mandates that charter school has to open it doors to all students, including physically and mentally impaired students and students of a diverse background, with first priority given to students that : * have previously attended a charter school * attend poor performing schools * scored below