Chapter1 Decision Support Systems And Business Intelligence
1. Decision support systems and business intelligence The repaid changing and increasingly complex business environment drive companies to operate innovatedly. However, these situations require the company to make more important decisions that need a substantial amount of data, information and knowledge.Norfolk southern has set an expample by taking advantage of data warehousing technologies to support decision making and gain success. This kind of computerized support used by Norfolk southern can be demostrated by the business pressure-reponses-support model.
The business pressure-responses-support model can be divided into three components: business pressure that result from today’s business environment, actions taken by company to response the pressures and computeried support that facilitates the monitoering of the environment and promote the response actions taken by organizations. Business environment factors,including markets,consumer demands,technology and societal factors, has created opportunities and threads for organizations which then will take different actions to be competitive. These actions, facilitated by computeried DSS, include employing strategic planning, using new business model, et al.
Making good decisions mean managers can better preform their roles with assessible information and computer support.There is three major managerial roles within the organizations: interpersonal, informational and decisional. Interpersonal roles allow the manager to interact with employees for organizational goals. Figurehead, leader and lasion are three roles that listed under interpersonal roles. The informational roles are the roles that a manager can create and share knowledge to organization. These roles include monitor, disseminator and spokesperson. The decisional roles involve the process of decision making by using information and include the entrepreneur, disturbance-handler, resources-allocators. To make better decision, managers take four
The business pressure-responses-support model can be divided into three components: business pressure that result from today’s business environment, actions taken by company to response the pressures and computeried support that facilitates the monitoering of the environment and promote the response actions taken by organizations. Business environment factors,including markets,consumer demands,technology and societal factors, has created opportunities and threads for organizations which then will take different actions to be competitive. These actions, facilitated by computeried DSS, include employing strategic planning, using new business model, et al.
Making good decisions mean managers can better preform their roles with assessible information and computer support.There is three major managerial roles within the organizations: interpersonal, informational and decisional. Interpersonal roles allow the manager to interact with employees for organizational goals. Figurehead, leader and lasion are three roles that listed under interpersonal roles. The informational roles are the roles that a manager can create and share knowledge to organization. These roles include monitor, disseminator and spokesperson. The decisional roles involve the process of decision making by using information and include the entrepreneur, disturbance-handler, resources-allocators. To make better decision, managers take four