Chapter 1
CHAPTER 1 THE PROBLEM AND ITS SCOPE
1.1 Introduction Laundry business is a strong and energetic business, its only biggest threat is the competition. Laundry shops are easily managed through the use of new high technologies. Take note of the service, it comprises of the use of detergent soaps to be used for the clothes, the water consumption, space to be saved by the costumers especially students who are living in a boarding houses and apartments in hanging their clothes to dry and the time that can be saved from doing the laundry. Generally, this kind of industry is really seen on the go for the target audience because of the convenience and practicability. The significant increasing number of students nowadays push the small business enterprises to have an interest on laundry business. Each has to develop marketing strategy that exceeds its competitors to have a brighter future of the business to be put up. Uniqueness is one of the factors to be considered in putting up a laundry business that gives an edge to its competitors. Coin operated laundry shop is new to the market of laundry business here in Cebu City also the planed laundry business promotes self-service which ensures costumers patronization. Many of the costumers nowadays will go to the service that is new to them in order to gain experience. 1.1.1 Rationale of the study The increase numbers students in University of San Carlos that stays at nearby dormitories, boarding houses and apartments also shows a corresponding increase in the demand for laundry services especially from students who are too busy with their studies which needs satisfactory, fast service and unique way to meet the costumers needs. Moreover, slow manpower output and the effects of natural occurrences like rains slacken laundering results. Presently, most of the laundry services in the Cebu City are done traditionally and by pick up laundry services which is not coin operated that are prone to unsatisfactory services
1.1 Introduction Laundry business is a strong and energetic business, its only biggest threat is the competition. Laundry shops are easily managed through the use of new high technologies. Take note of the service, it comprises of the use of detergent soaps to be used for the clothes, the water consumption, space to be saved by the costumers especially students who are living in a boarding houses and apartments in hanging their clothes to dry and the time that can be saved from doing the laundry. Generally, this kind of industry is really seen on the go for the target audience because of the convenience and practicability. The significant increasing number of students nowadays push the small business enterprises to have an interest on laundry business. Each has to develop marketing strategy that exceeds its competitors to have a brighter future of the business to be put up. Uniqueness is one of the factors to be considered in putting up a laundry business that gives an edge to its competitors. Coin operated laundry shop is new to the market of laundry business here in Cebu City also the planed laundry business promotes self-service which ensures costumers patronization. Many of the costumers nowadays will go to the service that is new to them in order to gain experience. 1.1.1 Rationale of the study The increase numbers students in University of San Carlos that stays at nearby dormitories, boarding houses and apartments also shows a corresponding increase in the demand for laundry services especially from students who are too busy with their studies which needs satisfactory, fast service and unique way to meet the costumers needs. Moreover, slow manpower output and the effects of natural occurrences like rains slacken laundering results. Presently, most of the laundry services in the Cebu City are done traditionally and by pick up laundry services which is not coin operated that are prone to unsatisfactory services