Chapter 1
CHAPTER ONE
MANAGEMENT INFORMATION SYSTEMS: BUSINESS DRIVEN MIS
McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.
1-2
CHAPTER ONE OVERVIEW
SECTION 1.1 – BUSINESS DRIVEN MIS
• Competing in the Information Age • The Challenge: Departmental Companies • The Solution: Management Information Systems
SECTION 1.2 – BUSINESS STRATEGY
• Identifying Competitive Advantages • The Five Forces Model – Evaluating Industry Attractiveness • The Three Generic Strategies – Choosing a Business Focus • Value Chain Analysis – Executing Business Strategies
SECTION 1.1 BUSINESS DRIVEN MIS
1-4
LEARNING OUTCOMES
1. Describe the information age and the differences between data, information, business intelligence, and knowledge 2. Identify the different departments in a company and why they must work together to achieve success 3. Explain systems thinking and how management information systems enable business communications
1-5
COMPETING IN THE INFORMATION AGE
Did you know . . . Avatar, the movie, took over 4 yrs to make and cost $450 million Lady Gaga’s real name is Joanne Angelina Germanotta It costs $2.6 million for a 30second advertising time slot during the Super Bowl
1-6
COMPETING IN THE INFORMATION AGE
Fact - The confirmation or validation of an event or object
Information age - The present time, during which infinite quantities of facts are widely available to anyone who can use a computer
1-7
COMPETING IN THE INFORMATION AGE
Examples of the power of business and technology
• Amazon – Not a technology company; primary business focus is selling books • Netflix – Not a technology company; primary business focus is renting videos • Zappos – Not a technology company; primary business focus is selling shoes
1-8
COMPETING IN THE INFORMATION AGE
The core drivers of the information age
• Data
• Information
• Business intelligence • Knowledge
1-9
DATA
Data -
MANAGEMENT INFORMATION SYSTEMS: BUSINESS DRIVEN MIS
McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.
1-2
CHAPTER ONE OVERVIEW
SECTION 1.1 – BUSINESS DRIVEN MIS
• Competing in the Information Age • The Challenge: Departmental Companies • The Solution: Management Information Systems
SECTION 1.2 – BUSINESS STRATEGY
• Identifying Competitive Advantages • The Five Forces Model – Evaluating Industry Attractiveness • The Three Generic Strategies – Choosing a Business Focus • Value Chain Analysis – Executing Business Strategies
SECTION 1.1 BUSINESS DRIVEN MIS
1-4
LEARNING OUTCOMES
1. Describe the information age and the differences between data, information, business intelligence, and knowledge 2. Identify the different departments in a company and why they must work together to achieve success 3. Explain systems thinking and how management information systems enable business communications
1-5
COMPETING IN THE INFORMATION AGE
Did you know . . . Avatar, the movie, took over 4 yrs to make and cost $450 million Lady Gaga’s real name is Joanne Angelina Germanotta It costs $2.6 million for a 30second advertising time slot during the Super Bowl
1-6
COMPETING IN THE INFORMATION AGE
Fact - The confirmation or validation of an event or object
Information age - The present time, during which infinite quantities of facts are widely available to anyone who can use a computer
1-7
COMPETING IN THE INFORMATION AGE
Examples of the power of business and technology
• Amazon – Not a technology company; primary business focus is selling books • Netflix – Not a technology company; primary business focus is renting videos • Zappos – Not a technology company; primary business focus is selling shoes
1-8
COMPETING IN THE INFORMATION AGE
The core drivers of the information age
• Data
• Information
• Business intelligence • Knowledge
1-9
DATA
Data -