Chanel Brand Analysis
Chanel Background:
Chanel was founded by Gabrielle Bonheur “Coco” Chanel who was pioneer in French fashion designing market. She puts all her into bringing the Chanel brand. International Business:
Chanel is widely used brand by people from all over the world. It’s immensely popular in Europe and America. Target audience:
It targets both male and female audience aged from 18 to 40 years old. They target people who loved fashion and want stand out from others. Those who buy products from a high quality brand. It attracts who are earning substantial amount of money. Rich and upper middle class people are attracted to it. They target people around the world. Products:
Their products are marketed differently for men and woman. Below products are explained based on gender. Woman’s product:
They produce different sorts of hand bags, dress, shoes, jewelleries, bikinis, skin cares, make-up and perfumes for ladies. N⁰5 is a scent which comes in perfume bottle and perfume purse spray. It’s the most famous fragrance from Chanel. Some of other perfumes from them are Coco Mademoiselle, Chance Eau Fraîche, Chance Eau Tendre, Coco Noir, Allure Sensuelle, Cristalle, Cristalle Eau Verte and N°19 Poudré. Men’s product:
Their men’s section includes watches, perfumes, jewelleries, shoes and dress etc. Some of their perfumes are Blu de CHANEL, Allure Homme, Allure Homme Sport, Allure Homme Édition Blanche, Pour Monsieur, Antaeus, Égoïste and Platinum Égoïste. Most of them comes in perfume bottles and spray. Some of the fragrance is used in after shave as well. Price:
Product
Price
Eau De Toilette SprayAnd bottle
£45 to £140
After shave
£29 to £80
Chanel Dress
Starts from £250
Chanel Watch
Starts from £1,000
Marketing Activity:
Chanel spend huge amount of money in their campaign. In 2011, it spent £3.2 million in Blu De Chanel ‘Be Unexpected’ campaign. Most of their advertisements are placed on Television channels and lifestyle magazines. They also do huge amount
Chanel was founded by Gabrielle Bonheur “Coco” Chanel who was pioneer in French fashion designing market. She puts all her into bringing the Chanel brand. International Business:
Chanel is widely used brand by people from all over the world. It’s immensely popular in Europe and America. Target audience:
It targets both male and female audience aged from 18 to 40 years old. They target people who loved fashion and want stand out from others. Those who buy products from a high quality brand. It attracts who are earning substantial amount of money. Rich and upper middle class people are attracted to it. They target people around the world. Products:
Their products are marketed differently for men and woman. Below products are explained based on gender. Woman’s product:
They produce different sorts of hand bags, dress, shoes, jewelleries, bikinis, skin cares, make-up and perfumes for ladies. N⁰5 is a scent which comes in perfume bottle and perfume purse spray. It’s the most famous fragrance from Chanel. Some of other perfumes from them are Coco Mademoiselle, Chance Eau Fraîche, Chance Eau Tendre, Coco Noir, Allure Sensuelle, Cristalle, Cristalle Eau Verte and N°19 Poudré. Men’s product:
Their men’s section includes watches, perfumes, jewelleries, shoes and dress etc. Some of their perfumes are Blu de CHANEL, Allure Homme, Allure Homme Sport, Allure Homme Édition Blanche, Pour Monsieur, Antaeus, Égoïste and Platinum Égoïste. Most of them comes in perfume bottles and spray. Some of the fragrance is used in after shave as well. Price:
Product
Price
Eau De Toilette SprayAnd bottle
£45 to £140
After shave
£29 to £80
Chanel Dress
Starts from £250
Chanel Watch
Starts from £1,000
Marketing Activity:
Chanel spend huge amount of money in their campaign. In 2011, it spent £3.2 million in Blu De Chanel ‘Be Unexpected’ campaign. Most of their advertisements are placed on Television channels and lifestyle magazines. They also do huge amount