Challenges Of USA Today
Some of the challenges that USA Today have been facing include staying relevant in a more technological environment and finding a target audience that no other newspaper had tapped into. The newspaper also took the time to do surveys to see what needed to be improved and managed to create a newspaper that was quick and to the point without all the excess that was of no interest to their target audience. Another challenge that Neuharth had to face was being considered as a serious newspaper with important information and not just trivial junk. It has become more connected with international incidents and sports as well. Consequently changing the initial feelings of its critics. Macartney states “USA Today already has established an enviable,