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Challenge of Globalization for W. L. Gore & Associate

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Challenge of Globalization for W. L. Gore & Associate
Challenge of Globalization W. L. GORE & ASSOCIATE had been expending their business in more than 30 over country; there are Asia Pacific, Europe and the Middle East, Central America, North America and South America, leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. With the employees of 9.500 people around the world, managing the people also bring along the trouble as well. With the diversity of culture, people, background, language and norms, challenges and problems occur within the company and beyond the boundaries of the company. This is the major problems that will occur when a company goes global and expanding to the world. This challenge of globalization will lead to the virtual team requires high degree of coordination. Issues like communication breakdown and miscommunication happen when it comes to transferring information and data or even as simple as greeting when there are no proper and systematic way of communication. It will be more difficult when it come to language barrier, culture difference and norms from different continents. We also identify is the growing need to build strong relationship across geographical boundaries. The relationships across the boundaries for the person in charge of the same company need to be very strong in order to have a very significant and standardized brand across the world. Confusion and conflict happened when the details and the expectation does not transmit well. Competition among teammates or college will happen when issues rise in the company. The objective of the company will not be focus and easily mislead the way.

Last problem that we found out is the difficulties in maintaining the culture and values of W. L. GORE & ASSOCIATE. Since there are located in many countries and continent that full with diversity of culture, norms, language, foods, dress and others, the culture and the norms of the company is hard to maintain or to be
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