By then it was too late. In June, Lynch made another grim announcement: The Nook business had an operating loss of $475 million for the fiscal year ended in April, more than it lost in the previous 12 months. Two weeks later he was out of a job. Lynch’s resignation on July 8 was effective immediately. Leonard Riggio, the company’s chairman and largest shareholder, who’d plotted with Lynch to create a digital future for Barnes & Noble, issued a 30-word statement thanking him. Most book blurbs are longer.
With that, the 43-year-old Lynch became the latest casualty in Barnes & Noble’s battle against two of the most creative, disciplined, and well-funded companies around: Amazon.com (AMZN) and Apple (AAPL). He was a victim, too, of his own ambition and enthusiasm. “He is exceptionally smart and optimistic to a fault. He drank too much digital Kool-Aid,” says Michael Norris, a senior analyst at Simba Information. Many people at Barnes & Noble worried about Amazon killing the bookstore; it sometimes seemed as if Lynch wanted to do it himself. He was a Silicon Valley dreamer in charge of a bookstore chain. As he said on Bloomberg TV in late 2012, “I don’t really read physical books that much anymore.”
Barnes & Noble is a $6.8 billion company with 675 carefully selected locations in every state in the country. It also operates 686 college