Centurion Bank of Punjab
ABSTRACT
The objective of this project is to study the CRM of Centurion Bank of Punjab. In the present scenario the monopoly of public sector banks is over and the private players are competing tough to make a position in the market.
In the present scenario all the major Players of International market are making their presence in India. To name a few Barclays, Standard Chartered, ABN AMRO, HSBC.
So the main objective is to study the CRM strategy of Centurion of Punjab which in recent past as made its presence by merging two banks Bank of Punjab and Lord Krishna bank is making a presence in the Indian Market. How this bank is competing with both the public sectors bank and Private International players and to know the strategies adopted by this developing private bank.
The research methodology will be exploratory in nature and will involve getting a feel of the situation and lays emphasis on the discovery of ideas and possible insights as per the objective of the thesis.
http://www.projectguru.in
TABLE OF CONTENTS
Abstract Certificate from Guide Thesis Approval Letter Thesis Synopsis Acknowledgement
Chapter-1: Introduction About HDFC Bank About Centurion Bank of Punjab The Merger Objective of the Study Research Methodology Data Collection
Chapter-2: Literature Review Definition Of CRM Strategy Technology Considerations Why CRM The CRM Value Chain CRM Business Cycle Changing Approach of CRM What is the Customer Life Cycle? Finding the Customer Building Value for the Customer E-Loyalty Advantages of CRM Customer Lifecycle Care Building Blocks Endpoint Key Metrics for Measuring Success
Chapter-3: Secondary Research Findings Developments in Banking in Net Age Analysis of Various Banks Strategies for Retail Banking Growth Retail Banking Through Segmentation http://www.projectguru.in
SWOT Analysis of Retail Banking Challenges in Banking Sector
Chapter-4: Primary Research Findings Chapter-5: Conclusion References
The objective of this project is to study the CRM of Centurion Bank of Punjab. In the present scenario the monopoly of public sector banks is over and the private players are competing tough to make a position in the market.
In the present scenario all the major Players of International market are making their presence in India. To name a few Barclays, Standard Chartered, ABN AMRO, HSBC.
So the main objective is to study the CRM strategy of Centurion of Punjab which in recent past as made its presence by merging two banks Bank of Punjab and Lord Krishna bank is making a presence in the Indian Market. How this bank is competing with both the public sectors bank and Private International players and to know the strategies adopted by this developing private bank.
The research methodology will be exploratory in nature and will involve getting a feel of the situation and lays emphasis on the discovery of ideas and possible insights as per the objective of the thesis.
http://www.projectguru.in
TABLE OF CONTENTS
Abstract Certificate from Guide Thesis Approval Letter Thesis Synopsis Acknowledgement
Chapter-1: Introduction About HDFC Bank About Centurion Bank of Punjab The Merger Objective of the Study Research Methodology Data Collection
Chapter-2: Literature Review Definition Of CRM Strategy Technology Considerations Why CRM The CRM Value Chain CRM Business Cycle Changing Approach of CRM What is the Customer Life Cycle? Finding the Customer Building Value for the Customer E-Loyalty Advantages of CRM Customer Lifecycle Care Building Blocks Endpoint Key Metrics for Measuring Success
Chapter-3: Secondary Research Findings Developments in Banking in Net Age Analysis of Various Banks Strategies for Retail Banking Growth Retail Banking Through Segmentation http://www.projectguru.in
SWOT Analysis of Retail Banking Challenges in Banking Sector
Chapter-4: Primary Research Findings Chapter-5: Conclusion References