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The core benefit level
Pepsi Cola and Coca Cola has the same core benefit for their products, which is to quench the thirst of their consumers as well as selling a non-alcoholic soft drink. Core benefit is the fundamental need or want that consumers satisfy by consuming the product or service
The generic product level
A generic product is the basic version of the product containing only those attributes or characteristics absolutely necessary for it‟s functioning but with no distinguishing features. Thus generically, both Pepsi Cola and Coca Cola are both softdrinks
The expected product
The expected product is defined as a set of attributes or characteristics that buyersnormally expect and agree to when they purchase a product. When consumers get ahold of a Pepsi Cola product, they are expecting the sweet, citrusy flavor burst) and when other consumers grab a Coca Cola product they await the raisiny vanilla taste of the soft drink. The Coca Cola products are constantly produced in a red background with the iconic Coca Cola writing. Conversely, Pepsi products are packaged in a can with their blue writing.
The augmented product level
The Coca Cola products would also feature the label and nutritional facts of the product. It also provides the contact details of the manufacturer and place ofmanufacturing for after sales service purposes. Other additional information such asthe website domain is given for product support.Pepsi Cola on the other hand may have some similarities to the coca cola product.Pepsi Cola has a great customer support as they offer easy accessibility and fast response as well as Pepsi Cola‟s availability for contact if an issue occurs
The potential product level
Potential product is including all the augmentations and transformations that productmight ultimately undergo in the future
Pepsi Cola and Coca Cola has the same core benefit for their products, which is to quench the thirst of their consumers as well as selling a non-alcoholic soft drink. Core benefit is the fundamental need or want that consumers satisfy by consuming the product or service
The generic product level
A generic product is the basic version of the product containing only those attributes or characteristics absolutely necessary for it‟s functioning but with no distinguishing features. Thus generically, both Pepsi Cola and Coca Cola are both softdrinks
The expected product
The expected product is defined as a set of attributes or characteristics that buyersnormally expect and agree to when they purchase a product. When consumers get ahold of a Pepsi Cola product, they are expecting the sweet, citrusy flavor burst) and when other consumers grab a Coca Cola product they await the raisiny vanilla taste of the soft drink. The Coca Cola products are constantly produced in a red background with the iconic Coca Cola writing. Conversely, Pepsi products are packaged in a can with their blue writing.
The augmented product level
The Coca Cola products would also feature the label and nutritional facts of the product. It also provides the contact details of the manufacturer and place ofmanufacturing for after sales service purposes. Other additional information such asthe website domain is given for product support.Pepsi Cola on the other hand may have some similarities to the coca cola product.Pepsi Cola has a great customer support as they offer easy accessibility and fast response as well as Pepsi Cola‟s availability for contact if an issue occurs
The potential product level
Potential product is including all the augmentations and transformations that productmight ultimately undergo in the future