CB2601 Marketing Course Outline 2014 15 Sem A
Department of Marketing
CB2601 Marketing Course Outline
2014 – 2015 Semester A
Teaching Team
Lecturer:
Contact no.:
Email:
Dr Vincent FOK
3442 7973 vincent.fok@cityu.edu.hk Ms Raine NG
3442 5834 ngraine@cityu.edu.hk Ms Daisy LEE
3442 5941 daisylee@cityu.edu.hk A. Course Aims
This course aims to
Introduce the students with the important frameworks, concepts and techniques of marketing management.
Provide students general knowledge about planning and implementing successful marketing strategies.
Familiarize students with the marketing concepts and applications in real business situations.
Course Intended Learning Outcomes
(state what the student is expected to be able to do at the end of the course according to a given standard of performance)
Upon successful completion of this course, students should be able to:
No
DEC dimensions
CILOs
Weighting
1
Ability
Analyze the customers, competitors and other business environments.
2
2
Attitude
Critically discuss the marketing planning process and its key roles in business organizations
1
3
Ability
Demonstrate competence in selecting, analyzing and evaluating the practice of marketing strategy in business organizations
3
4
Ability
Apply both managerial judgment and analytical approaches to current marketing problems and issues.
3
(Weighting 1: Least important CILO; 2: More important CILO; 3: Most important CILO)
B. Teaching Method
The module is conducted in a seminar format including:
Lectures
Class activities including exercises, discussions and presentations
C. Regulations of the Course
According to the attendance requirement of the Department of Marketing, students need to attend at least 70% of the classes or otherwise will be failed.
Students are required to pass BOTH coursework and examination components in order to be awarded a pass in this course.
Students’ final grades are subject to the Assessment Panel or its delegate’s approval.
D. Course Assessment
Grading Scheme in this
CB2601 Marketing Course Outline
2014 – 2015 Semester A
Teaching Team
Lecturer:
Contact no.:
Email:
Dr Vincent FOK
3442 7973 vincent.fok@cityu.edu.hk Ms Raine NG
3442 5834 ngraine@cityu.edu.hk Ms Daisy LEE
3442 5941 daisylee@cityu.edu.hk A. Course Aims
This course aims to
Introduce the students with the important frameworks, concepts and techniques of marketing management.
Provide students general knowledge about planning and implementing successful marketing strategies.
Familiarize students with the marketing concepts and applications in real business situations.
Course Intended Learning Outcomes
(state what the student is expected to be able to do at the end of the course according to a given standard of performance)
Upon successful completion of this course, students should be able to:
No
DEC dimensions
CILOs
Weighting
1
Ability
Analyze the customers, competitors and other business environments.
2
2
Attitude
Critically discuss the marketing planning process and its key roles in business organizations
1
3
Ability
Demonstrate competence in selecting, analyzing and evaluating the practice of marketing strategy in business organizations
3
4
Ability
Apply both managerial judgment and analytical approaches to current marketing problems and issues.
3
(Weighting 1: Least important CILO; 2: More important CILO; 3: Most important CILO)
B. Teaching Method
The module is conducted in a seminar format including:
Lectures
Class activities including exercises, discussions and presentations
C. Regulations of the Course
According to the attendance requirement of the Department of Marketing, students need to attend at least 70% of the classes or otherwise will be failed.
Students are required to pass BOTH coursework and examination components in order to be awarded a pass in this course.
Students’ final grades are subject to the Assessment Panel or its delegate’s approval.
D. Course Assessment
Grading Scheme in this