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Cato Opportunities And Threats

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Cato Opportunities And Threats
Cato Corporation
Competitive Threats
• The Company must be able to anticipate, identify and respond to rapidly changing fashion trends and customer demands in a quickly as possible. The Cato Corporation’s business and results of operations could suffer materially.
• Existing and increased competition in the women’s retail apparel industry may negatively impact the business, results of operations, financial condition and market share.
• Failure to protect the trademarks and other intellectual property rights or infringe the intellectual property rights of others, our business, brand image, growth strategy, results of operations and financial condition could be adversely affected.
• The Company’s ability to successfully integrate new businesses
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• Trade embargoes, political unrest in an area of raw material supply and economic downturns that lead to restricted consumer spending can affect the accessibility of raw materials, brand exposure and name recognition, distribution and consumer purchasing.
• Outsourcing of merchandise directly and indirectly from overseas can have risks associated with international operations, changes, disruptions, cost changes or other problems which can affect the Company’s merchandise supply chain and could materially and adversely affect the Company’s business, results of operations and financial condition.
• Government enacted heal Conditions in the stock market generally, or particularly relating to our Company or common stock, may materially and adversely affect the market price of our common stock and make its trading price more volatile and could adversely affect the business and results of operations.
• Market conditions can adversely impact the valuation and liquidity, and the ability to access, the Company’s short-term investments and cash and cash
…show more content…
• Failure to attract, train, and retain skilled personnel could adversely affect the business and financial condition.
• Maintaining and improving internal control over financial reporting and other requirements necessary to operate as a public company may strain resources.
• Material failure in internal controls over financial reporting may negatively impact the price of our common stock and market confidence in reported financial information.
Technological Threats
• A failure or disruption relating to the information technology systems could adversely affect the business.
• The Company’s failure to successfully operate its e-commerce website or fulfill customer expectations could adversely impact customer satisfaction, its reputation and business.
• A disruption or shutdown of the centralized distribution center or transportation network could materially and adversely affect the corporation and results of operations.
Demographic Threats
• The company must have the ability to attract consumers and grow their revenues this is dependent on the success of the store location strategy and their ability to successfully open new stores as

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