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Caterpillar Research Paper

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Caterpillar Research Paper
Running Head: RESEARCH PAPER: CATERPILLAR

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Research Paper: Caterpillar David M. Adkison American Military University

RESEARCH PAPER: CATERPILLAR Abstract The topic of my research was the global management expertise and effectiveness of the company Caterpillar Inc., a global leader in the production and manufacturing of construction and mining equipment. I researched the company's website for core information and sought information outside the company for its global perspective. What I found

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was that Caterpillar is more than just a number on the Fortune 500 list; it is a company committed to its vision and goals. Their focus on customer satisfaction is their driving force for global dominance, and the communication with their customer is essential for continued growth. They intentionally seek out growth areas world-wide in order for their products to be put to maximum use and to seek out new exposure arenas. Caterpillar's global management team has personified excellence throughout its history and has overcome great odds. I hope you enjoy reading my findings as I have enjoyed researching the company.

RESEARCH PAPER: CATERPILLAR Research Paper: Caterpillar There are few companies in the world that can dominate an industry as well as Caterpillar has dominated its industry over the last 85 years. Not only does Caterpillar

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rank near the top of its industry in every category at the domestic level, they are proven leaders in the global market. Caterpillar builds earthmoving machinery and agricultural equipment with unprecedented skill, backed with superior supplies, distribution, and customer service. They operate through three lines of businesses: Machinery, engines, and financial products (Company Profile, 2011). The Machinery side of the business produces machines to meet the needs for many different industries such as construction, mining, agriculture, and forestry, to name a few. The engines business provides all types of engines for


References: 11 Bloomberg Business News (1996, July 3). Caterpillar acquisition. The New York Times. Retrieved from http://www.nytimes.com/1996/07/03/business/caterpillaracquisition.html Caterpillar Company (2011). Strategy. Retrieved from http://www.caterpillar.com/company Caterpillar Fact Sheet (2010). 2010 Year in review: Think like your customer. Retrieved from http://www.caterpillar.com/year-in-review Caterpillar Marine (2011). Caterpillar Marine Power Systems: About us. Retrieved from http://marine.cat.com/about-us Caterpillar Sponsorships (2011). Sponsorships. Retrieved from http://www.caterpillar.com/company/sponsorships Caterpillar Sustainability (2011). Vision, Mission, Strategy. Retrieved from http://www.caterpillar.com/sustainability Company Profile (2011). Yahoo Finance: Business summary. Retrieved from http://finance.yahoo.com/q/pr?s=cat Ensinger, D. (2010, September 2). Caterpillar to expand in Brazil. In Economy in Crisis. Retrieved from: http://economyincrisis.org/content/caterpillar-expand-brazil Fortune 500 (2011). Caterpillar. Retrieved from http://money.cnn.com/magazines/fortune/fortune500/2011/snapshots/81.html Harvard Business School (2010). Lehman Brothers collection: Twentieth-century business archives, Caterpillar Tractor Co. Retrieved from http://www.library. hbs.edu/hc/lehman/chrono.html?company=caterpillar_tractor_co RESEARCH PAPER: CATERPILLAR 12 Webb, Q. & Prasad, S. (2010, October 22). Caterpillar buys 3i 's engine maker MWM for $810 million. Reuters. Retrieved from http://www.reuters.com/article/2010/10/22/us-mwm-caterpillaridUSTRE69L1IF20101022 Zacks Investment Research (2011, May 13). Caterpillar big on Brazil. In Daily Markets. Retrieved from http://www.dailymarkets.com/stock/2011/05/13/caterpillar-big-onbrazil/
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