Catering Business Plan
Strategy Paper First Version for East Coast Catering
Proudly Offering Top-Notch Catering Services For Your Personal or Business Needs!
Chris Marchionni, Wednesday, Section 01
Table of Contents
Executive Summary………………………………………………………………………3
Mission Statement………………………………………………………………………...3
Business Form…………………………………………………………………………….4
Management Team………………………………………………………………………..6
Compensation and Benefits……………………………………………………………….8
SWOT Analysis………………………………………………………………………….12
Porter’s Five Forces……………………………………………………………………....13
Competitive Advantage…………………………………………………………………..15
References………………………………………………………………………………..16
East Coast Catering is a Connecticut based corporation that provides catering services to customers in its targeted market. The Company was founded in 2010 by Chef Chris Marchionni. The purpose of this business plan is to raise $150,000 to initiate the development of a catering business while performing the expected financial and operational figures over the next five years.
Mission Statement:
“A mission statement defines what an organization is, why it exists, its reason for being. At a minimum, your mission statement should define who your primary customers are, identify the products and services you produce, and describe the geographical location in which you operate.”(Entrepreneur)
Our Mission:
East Coast Catering strives to ensure unforgettable events by exceeding your expectations with superior cuisine, outstanding service, and creative presentations to make any event, a truly memorable experience.
Business Form:
East Coast Catering is a LLC. The reason I selected this type of business is because most local catering businesses function as a Sole Proprietorship, because it is the easiest form of business to start and operate under. Sole Proprietorships leave the owner accountable to very high amounts of liability. LLC’s are easier to set up in comparison with a corporation and allows the business owner to experience fewer liabilities
Proudly Offering Top-Notch Catering Services For Your Personal or Business Needs!
Chris Marchionni, Wednesday, Section 01
Table of Contents
Executive Summary………………………………………………………………………3
Mission Statement………………………………………………………………………...3
Business Form…………………………………………………………………………….4
Management Team………………………………………………………………………..6
Compensation and Benefits……………………………………………………………….8
SWOT Analysis………………………………………………………………………….12
Porter’s Five Forces……………………………………………………………………....13
Competitive Advantage…………………………………………………………………..15
References………………………………………………………………………………..16
East Coast Catering is a Connecticut based corporation that provides catering services to customers in its targeted market. The Company was founded in 2010 by Chef Chris Marchionni. The purpose of this business plan is to raise $150,000 to initiate the development of a catering business while performing the expected financial and operational figures over the next five years.
Mission Statement:
“A mission statement defines what an organization is, why it exists, its reason for being. At a minimum, your mission statement should define who your primary customers are, identify the products and services you produce, and describe the geographical location in which you operate.”(Entrepreneur)
Our Mission:
East Coast Catering strives to ensure unforgettable events by exceeding your expectations with superior cuisine, outstanding service, and creative presentations to make any event, a truly memorable experience.
Business Form:
East Coast Catering is a LLC. The reason I selected this type of business is because most local catering businesses function as a Sole Proprietorship, because it is the easiest form of business to start and operate under. Sole Proprietorships leave the owner accountable to very high amounts of liability. LLC’s are easier to set up in comparison with a corporation and allows the business owner to experience fewer liabilities
References: Choose Your Business Structure - Nolo.com. (n.d.). Retrieved March 5, 2015, from http://www.nolo.com/legal-encyclopedia/business-structures SWOT Analysis: Examples, Templates & Definition SWOT Analysis Definition | Investopedia. (2005, February 17). Retrieved March 5, 2015, from http://www.investopedia.com/terms/s/swot.asp Getting ready to create a marketing plan? (n.d.) Strategy Train. (n.d.). Retrieved March 5, 2015, from http://st.merig.eu/?id=38toketju Comparing Company Types The Disadvantages of a C Corporation. (n.d.). Retrieved March 5, 2015, from http://smallbusiness.chron.com/disadvantages-c-corporation-3980.html Limited Liability Company Mission Statement Definition | Small Business Encyclopedia. (n.d.). Retrieved March 5, 2015, from http://www.entrepreneur.com/encyclopedia/mission-statement (n.d.) Bobby Flay. (n.d.). Retrieved March 5, 2015, from http://en.wikipedia.org/wiki/Bobby_Flay