Catchment Analysis of Big Bazaar
INTRODUCTION
Customer profiling & Catchment analysis is one of the most effective tools for determining where and how to conduct your business. If you have a
grasp on what type of people are most likely to purchase your products or services, you can seek out the location and the marketing plans that give you the best opportunity to reach those people. If you are trying to reach a large group of similar customers, you can study their spending trends, lifestyles, and much more. You can no longer simply choose a populous area in which to set up shop, and then hope to compete.
INDUSTRY PROFILE
Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP.
India's retail and logistics industry employs about 40 million Indians
(3.3% of Indian population). The Indian retail market is estimated to be ₹ 23.78 trillion(US$ 450 billion) and one of the top five retail markets in the world by economic value. Over 14 million outlets operate in the country and has about 11 shop outlets for every 1000 people. India has escalated up to the 35th most preferred retail destination globally in 2011 (in 2010 they ranked 39th).
OBJECTIVES OF THE STUDY
Catchment
Analysis of Big Bazaar Saharanganj and
River Side Mall store, Lucknow.
Analyzing
the in store customer feedback in respect
of product availability.
Identifying
the action plan for improving customer
foot fall.
Thursday
property Generation for SAHARAGANJ Mall,
Lucknow.
SCOPE OF THE STUDY
A catchment area is the area and population from which a city or individual service attracts visitors or customers. So by doing catchment analysis Big Bazaar will come to know its loyal customer population area. And better marketing strategy at BTL level can be made for rretention of the customer as it plays a major role for the withstanding of the business in the market at long run.
RESEARCH METHODOLOGY
Research approach Research design Research
Customer profiling & Catchment analysis is one of the most effective tools for determining where and how to conduct your business. If you have a
grasp on what type of people are most likely to purchase your products or services, you can seek out the location and the marketing plans that give you the best opportunity to reach those people. If you are trying to reach a large group of similar customers, you can study their spending trends, lifestyles, and much more. You can no longer simply choose a populous area in which to set up shop, and then hope to compete.
INDUSTRY PROFILE
Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP.
India's retail and logistics industry employs about 40 million Indians
(3.3% of Indian population). The Indian retail market is estimated to be ₹ 23.78 trillion(US$ 450 billion) and one of the top five retail markets in the world by economic value. Over 14 million outlets operate in the country and has about 11 shop outlets for every 1000 people. India has escalated up to the 35th most preferred retail destination globally in 2011 (in 2010 they ranked 39th).
OBJECTIVES OF THE STUDY
Catchment
Analysis of Big Bazaar Saharanganj and
River Side Mall store, Lucknow.
Analyzing
the in store customer feedback in respect
of product availability.
Identifying
the action plan for improving customer
foot fall.
Thursday
property Generation for SAHARAGANJ Mall,
Lucknow.
SCOPE OF THE STUDY
A catchment area is the area and population from which a city or individual service attracts visitors or customers. So by doing catchment analysis Big Bazaar will come to know its loyal customer population area. And better marketing strategy at BTL level can be made for rretention of the customer as it plays a major role for the withstanding of the business in the market at long run.
RESEARCH METHODOLOGY
Research approach Research design Research