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Cast Study of Southwest Airlines 2008

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Cast Study of Southwest Airlines 2008
Running head: CASE ANALYSIS “SOUTHWEST AIRLINES 2008”

Case Analysis “Southwest Airlines 2008” Nacs Tu (Yi-Ru Tu)

The University of IOWA, Henry B. Tippie College of Business

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CASE ANALYSIS “SOUTHWEST AIRLINES 2008”

Abstract This paper explores the analysis of the case Southwest Airlines 2008 that displays the firm’s business model and sources for competitive advantage by answering three questions, 1. Would you consider the airline industry as attractive to compete in? 2. Why Southwest Airlines was able to grow into the industry leader? 3. Why southwest Airlines was able to attract customers better than its competitors, in the other words, what made its competitive advantage? This paper examines PESTEL analysis for opportunities and threats discovery, in the mean time, by following PESTEL analysis; it reveals the key factors of Southwest Airlines being leader in United States airline industry.

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CASE ANALYSIS “SOUTHWEST AIRLINES 2008”

Case Analysis “Southwest Airlines 2008” 1. Would you consider the airline industry as attractive to compete in? NOTE: explore opportunities and threats for being in the industry. Yes, if we can find an unique business model to deliver value to customers with profitable level.  Opportunities of airline industry are,  "The global economy is recovering from the depths of the financial crisis much more quickly than could have been anticipated. Airlines are benefiting from a strong traffic rebound that is pushing the industry into the black," IATA CEO Giovanni Bisignani said in a statement.  Open skyies agreement draw new enters attentions and also open the opportunities to new markets.  Peoples like to do self service than ever which reduce much operating cost.  More and more customers prefer to have less food but cheaper fare; In another way, some people prefer to pay more for luxury reason.  Demand on China route is creasing dramatically.  Threats of airline industry are,  Planes, fuel, gates, major
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