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Caso Marriot Chile

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Caso Marriot Chile
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Universidad de Chile.
Facultad de Ciencias Económicas y Administrativas.

Finanzas III

Caso No1

Marriott Corporation: The Cost of Capital.

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Integrantes: Rodrigo Olivares Sebastián Bastierre 26 de Abril, 2005. Jorge Toro El problema al que se ve enfrentado Marriott como empresa, si bien puede verse desde variados puntos de vista, se puede resumir en un aspecto principal y relevante. Y esto es calcular cual es el costo de capital de la empresa como un todo; además de calcularlo de manera individual para cada una de sus divisiones, ya que la Marriott las trata en sus análisis como si fuesen empresas independientes.

Para esto se debe hacer unos pocos supuestos simplificadores de análisis; y se deben calcular algunos factores que son estándar y comunes para todos los costos de capital, independiente de si se trata de Marriott o de una de sus divisiones (o cualquier otra empresa para estos efectos).

Datos en Común.

Tasa de Impuesto Corporativo:

Para estimar esta cifra usamos los datos dados por los impuestos pagados por Marriott y por sus ganancias antes de impuestos; todo en el año 1987, ya que son los últimos datos disponibles.

tc = 175,9 = 0,4409 = 44,1% 398,9

Tasa Libre de Riesgo:

rf = 8,95% → Para un período de 30 años

Datos Genéricos de Marriott:

βpc/d = 1,11

B = 41%
V

Prima por Riesgo de Mercado (PRM):

Para estimar la prima por riesgo de mercado se saca la diferencia entre un índice de mercado y la tasa libre de riesgo correspondiente. Para esto se debe elegir un período de tiempo apropiado, así como que tasa libre de riesgo se ha de usar para contrastar con el índice. En este caso se escoge el período entre los años 1926 y 1987 (ya que además de incluir el momento que se analiza, es el de menor desviación estándar); y se usará la tasa correspondiente a los Long-Term, High-Grade Corporate Bonds para ser comparada con el índice Standard and

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