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Casino Marketing Plan Essay

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Casino Marketing Plan Essay
Sophie Stein
March 21st, 2015
Marketing Management
Casino Marketing Plan

As a business owner, if you want to run a successful business, you must have a marketing plan in place. Furthermore, that remains true when it comes to running a successful hospitaltity business. Hospitality businesses include but are not limited to the restaurant industry, hotel industry, retail and theme park industry, as well as the casino industry. While a marketing plan may sound intimidating, it is a rather simple technique, and one that is proven to be successful. If a business owner does not follow a marketing plan, or worse, he has a marketing plan but does not include his top leadership in on it, it is going to be a bumpy road ahead.
In the article “Developing the Casino Marketing Plan” by Andrew M. Klebanow, he simply breaks down the key aspects of a marketing plan, in regards to a casino. In the first section of his plan, he details that management should be aware of the casino’s surroundings, referring to the competition they are up against, as well as the customer’s they are serving and the location of their casino. This is an important first step which gages where and how casinos are living up to their competition. (Klebanow, 2002) …show more content…
This part is especially important, because it determines where and how you want to grow in your business, and what you forecast in the near future. However, it is extremely to have realistic goals for the company. If your casino has two stories, it is unrealistic to make a goal to have three stories by the next year. On the other hand, a realistic goal might include purchasing more slot machines or having more tournaments on a weekly basis (like Black Jack or Gin) in hopes of bringing more customers to the casino (Klebanow,
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