Casino Industry
Casino Industry Case Analysis
Casinos revenues and profits are having problems due to the bad economy. However estimates indicate that revenue and profits will grow in the future. But even though the economy gets better competition plays and important role in this situation since now new casinos are allowed in different states. Which means people wont have to travel to Las Vegas or Atlantic City. They will have casinos closer to where they live. Concerns about casinos outside the USA also are accounted for many high rollers that are frequent to Las Vegas or Atlantic City could choose to go to other places. Because of this Las Vegas and Atlantic city are trying to make their buildings and hotels more attractive as possible to differentiate themselves from others. Looking back Nevada was the only state that allowed gambling for many years retaining its status as the state with the highest revenues from casinos. Eventually other states allowed casinos and gambling calling it an acceptable form of entertainment for a night out.
Most of the growth of casinos has come from the growing popularity of slots machines. Which counts about 2/3 of all casinos revenues. Las Vegas clearly acts as a magnet for over night gamblers, and even though casinos have spread all over the country Las Vegas and Atlantic city generate greater revenues than all casinos combine in the whole United States.
Finally even though competition will increase many believe that this market will increase as new people gain a taste for gambling and eventually will want to visit these two locations creating a new chain for the future.
Through the Porter’s five forces of competition las vegas and Atlantic city location casinos , we can identify some of their strengths as unique product, where the variety of entertainment deliver to their costumer is not limit to gamble , they also offer adult shows, night clubs and some more , also accommodations available and quality services
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Casinos revenues and profits are having problems due to the bad economy. However estimates indicate that revenue and profits will grow in the future. But even though the economy gets better competition plays and important role in this situation since now new casinos are allowed in different states. Which means people wont have to travel to Las Vegas or Atlantic City. They will have casinos closer to where they live. Concerns about casinos outside the USA also are accounted for many high rollers that are frequent to Las Vegas or Atlantic City could choose to go to other places. Because of this Las Vegas and Atlantic city are trying to make their buildings and hotels more attractive as possible to differentiate themselves from others. Looking back Nevada was the only state that allowed gambling for many years retaining its status as the state with the highest revenues from casinos. Eventually other states allowed casinos and gambling calling it an acceptable form of entertainment for a night out.
Most of the growth of casinos has come from the growing popularity of slots machines. Which counts about 2/3 of all casinos revenues. Las Vegas clearly acts as a magnet for over night gamblers, and even though casinos have spread all over the country Las Vegas and Atlantic city generate greater revenues than all casinos combine in the whole United States.
Finally even though competition will increase many believe that this market will increase as new people gain a taste for gambling and eventually will want to visit these two locations creating a new chain for the future.
Through the Porter’s five forces of competition las vegas and Atlantic city location casinos , we can identify some of their strengths as unique product, where the variety of entertainment deliver to their costumer is not limit to gamble , they also offer adult shows, night clubs and some more , also accommodations available and quality services
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