Casestudy on Carrefour
|INTERNATIONAL MARKETING |
|CASE STUDY: CARREFOUR- OPPORTUNITIES IN MEXICO |
|SUBMITTED TO: MR. RAJESH KOCHHAR |
|(COURSE TUTOR) |
SUBMITTED BY
ISHU GUPTA
80025 FM
INTRODUCTION:
Company Background:
• Carrefour founded in 1960 started the concept of vast new stores popularly referred to as hypermarkets. These stores offered a vast selection of the fast selling produce, groceries, clothing, consumer goods, and household appliances at excellent prices.
• Although Carrefour did not adopt the huge dimensions of American stores with many cashiers and large aisles, they did construct a relatively large facility and integrated the idea of low prices on every product by purchasing merchandise from wholesalers and producers.
• Carrefour's success was based on its discount prices, decentralization of power, reduced emphasis on aesthetics and equipment costs, and accelerated rotation of stocks.
• Due to the success of the hypermarket concept not only did Carrefour opened more stores throughout France but also did joint collaborations with the retailers in Belgium, Italy, Switzerland and the U.K.
• Carrefour could not expand further in its domestic market because in 1973 the French legislature limited the expansion of hypermarkets in order to preserve the integrity of the smaller domestic traditional retailers.
• Thus there rose a need for Carrefour to seek expansion opportunities through growth and acquisitions in the international markets.
Retailing in Mexico:
Traditional:
• Mercado was the social spot of Zocalo, heart of Mexico. It has accepted hours of operation, vendors of different types of merchandise occupied different
|CASE STUDY: CARREFOUR- OPPORTUNITIES IN MEXICO |
|SUBMITTED TO: MR. RAJESH KOCHHAR |
|(COURSE TUTOR) |
SUBMITTED BY
ISHU GUPTA
80025 FM
INTRODUCTION:
Company Background:
• Carrefour founded in 1960 started the concept of vast new stores popularly referred to as hypermarkets. These stores offered a vast selection of the fast selling produce, groceries, clothing, consumer goods, and household appliances at excellent prices.
• Although Carrefour did not adopt the huge dimensions of American stores with many cashiers and large aisles, they did construct a relatively large facility and integrated the idea of low prices on every product by purchasing merchandise from wholesalers and producers.
• Carrefour's success was based on its discount prices, decentralization of power, reduced emphasis on aesthetics and equipment costs, and accelerated rotation of stocks.
• Due to the success of the hypermarket concept not only did Carrefour opened more stores throughout France but also did joint collaborations with the retailers in Belgium, Italy, Switzerland and the U.K.
• Carrefour could not expand further in its domestic market because in 1973 the French legislature limited the expansion of hypermarkets in order to preserve the integrity of the smaller domestic traditional retailers.
• Thus there rose a need for Carrefour to seek expansion opportunities through growth and acquisitions in the international markets.
Retailing in Mexico:
Traditional:
• Mercado was the social spot of Zocalo, heart of Mexico. It has accepted hours of operation, vendors of different types of merchandise occupied different