Case Zara Brand
Background Zara
Zara is a chain of stores Belonging to the Spanish fashion group INDITEX founded by Amancio Ortega Gaona. It is the company 's flagship chain and is represented in Europe, America, Africa and Asia with 1412 stores in 69 countries, 500 of them in Spain. During 2007 it opened 560 stores across the group.
. It has three logistics centers, located in the main Arteixo, province of La Coruna (Spain), where he opened the first store in 1975 and two in Zaragoza and Madrid.
In 1975 he opened the first Zara store in La Coruna, northern Spain. In 1985, Zara enters the fast fashion business. He joins the business José María Castilian, professor of business school and a lover of technology, such as Amancio Ortega 's right hand, making the company as a logistics model. In 1988 Zara opened its first store outside Spain, in Portugal. In 1994, opens shop in Sweden, home of its closest competitor, H & M. In 2005, replaces CEO Pablo Isla Jose Maria Castilian and begins a restructuring of logistics, in search of efficiency.
Medium Zara clothing offers quality trend at the female, teen, men and kids. In this same line comes a housewares brand (Zara Home) began selling online in October 2007.
In the period of 2009 the turnover was of 3.123 million, assuming an increase over the previous period of 3%.
Zara’s turnover between 1986-2007
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source: inditex.es
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Seasonal Cycle
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FAST COMPANY.
Its output growth due to its ability to design a strategy own operations, working out of inventory and responds in extremely fast to the needs of its customers to the point that Louis Blanc, the company executive, says: "We want customers entering a posh shop offering the latest fashion and good service at low prices. "But most important," adds Blanc is trying to make our customers understand that if they see something they like have to buy now because next week is no longer in stores. It 's about creating a climate of scarcity and
Zara is a chain of stores Belonging to the Spanish fashion group INDITEX founded by Amancio Ortega Gaona. It is the company 's flagship chain and is represented in Europe, America, Africa and Asia with 1412 stores in 69 countries, 500 of them in Spain. During 2007 it opened 560 stores across the group.
. It has three logistics centers, located in the main Arteixo, province of La Coruna (Spain), where he opened the first store in 1975 and two in Zaragoza and Madrid.
In 1975 he opened the first Zara store in La Coruna, northern Spain. In 1985, Zara enters the fast fashion business. He joins the business José María Castilian, professor of business school and a lover of technology, such as Amancio Ortega 's right hand, making the company as a logistics model. In 1988 Zara opened its first store outside Spain, in Portugal. In 1994, opens shop in Sweden, home of its closest competitor, H & M. In 2005, replaces CEO Pablo Isla Jose Maria Castilian and begins a restructuring of logistics, in search of efficiency.
Medium Zara clothing offers quality trend at the female, teen, men and kids. In this same line comes a housewares brand (Zara Home) began selling online in October 2007.
In the period of 2009 the turnover was of 3.123 million, assuming an increase over the previous period of 3%.
Zara’s turnover between 1986-2007
[pic]
source: inditex.es
[pic]
Seasonal Cycle
[pic]
FAST COMPANY.
Its output growth due to its ability to design a strategy own operations, working out of inventory and responds in extremely fast to the needs of its customers to the point that Louis Blanc, the company executive, says: "We want customers entering a posh shop offering the latest fashion and good service at low prices. "But most important," adds Blanc is trying to make our customers understand that if they see something they like have to buy now because next week is no longer in stores. It 's about creating a climate of scarcity and
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