Case Study: Sturken And Cartwright
In this chapter Sturken and Cartwright focusing on cultural imperialism and effects of globalization. The term globalization can be linked to 20th century, when human started to see the earth from above and see it as a globe. Cultural imperialism is how culture and way people life their life influences to other societies with media and cultural products such as TV programs, movies or music. In this case, the countries who has more powerful entertainment industry can affect other one more with their culture. But in general all the products are becoming more general and global. Capitalism and marketing product also play a role on this. I have seen how American product are being sold or copied in countries far away from the United States or how