Case Study Shipper Manufacturing Company
• Wallace’s future business strategy : Gradual shift toward products that are sold to multiple customers and products that are manufactured on a volume basis
• Wallace is good at below things and he will continue them in future plans:
o Old BS
▪ Respond to individual customer design requirements ( new products to unique customer applications) customer oriented Process design choice is about customization.batch or assembly line . (In order to do that we should produce in low volume but it will be a nish segment) (In order to do that customer funding For product development ) (In order to do that year to year variation in sales and profits needed)
o New BS
▪ We will use old stratetegy but we will add: concurrently and increasingly
NEW MARKETING STRATEGIES
• We will be market focused
• Will apply resources toward market and product development programs
• We will reduce APD dependence on short run customer specified products or projects
• We will bring on stream new products with higher volume continuous production
• We will restrict market development resources to certain market segment
• We will restrict market development to mature industries where there is a realistic opportunity and expectation of occupying dominant competitive decision.
o We will enlarge market research
o We will enlarge market development
o We will enlarge market sales distribution
TECHNOLOGİCAL STRATEGIES
• Materials and system engineering capabilities will be strengthed
• Materials and system production engineering will be strengthed
• Materials and system production control disciplines will be strengthed
MANAGMENT STRATEGİES
• We will concentrate on planning
• We will have the patience to focus on strategies
GENERAL STRATEGIES
• Wallace is good at below things and he will continue them in future plans:
o Old BS
▪ Respond to individual customer design requirements ( new products to unique customer applications) customer oriented Process design choice is about customization.batch or assembly line . (In order to do that we should produce in low volume but it will be a nish segment) (In order to do that customer funding For product development ) (In order to do that year to year variation in sales and profits needed)
o New BS
▪ We will use old stratetegy but we will add: concurrently and increasingly
NEW MARKETING STRATEGIES
• We will be market focused
• Will apply resources toward market and product development programs
• We will reduce APD dependence on short run customer specified products or projects
• We will bring on stream new products with higher volume continuous production
• We will restrict market development resources to certain market segment
• We will restrict market development to mature industries where there is a realistic opportunity and expectation of occupying dominant competitive decision.
o We will enlarge market research
o We will enlarge market development
o We will enlarge market sales distribution
TECHNOLOGİCAL STRATEGIES
• Materials and system engineering capabilities will be strengthed
• Materials and system production engineering will be strengthed
• Materials and system production control disciplines will be strengthed
MANAGMENT STRATEGİES
• We will concentrate on planning
• We will have the patience to focus on strategies
GENERAL STRATEGIES