Case Study on Google
Executive Summary Google offers benefits and perks to its employees, this made the company known as “the best company to work for” for two years running, as named by Fortune Magazine. All these benefits were made by the Google executives so that employees would feel that they are valued, and focus more on their work. However, despite the many benefits, perks and amenities that the company provides, many people are still leaving. An example of this would be Sean Knapp and two of his colleagues, who handle Web Video, that despite being offered a “blank check to stay” at Google, still left to start their own company. This would be no problem if it was an isolated incident but it has become an alarming trend in the company since other talented employees are doing the same. In fact, the many employees who’ve left have formed an informal alumni club of ex-Googlers.
Problem How can Google motivate its employees to consistently perform better and reliably stay longer in the company?
Point of View: Google Top Management
Assumptions • Stock options are given to employees (401k plans, etc) • Google employees o work in a structured work schedule o have tasking jobs that require them to perform at their highest level
Key Success Factors • Front-runner o Google is one of the most profitable IT companies nowadays o Google has a good reputation to new possible employees • Facilities o Free basic necessities like food, transportation, etc o Added benefits from facilities that could be used like the gym and the spa • Compensation Schemes
Analysis
Ishikawa Diagram (Appendix A) The Ishikawa diagram shows the causes of a certain event. The event in this diagram is the problem of good employees leaving Google to either start their own companies or move into another company. The main causes that could result to this could be grouped into 3 categories namely management of
Problem How can Google motivate its employees to consistently perform better and reliably stay longer in the company?
Point of View: Google Top Management
Assumptions • Stock options are given to employees (401k plans, etc) • Google employees o work in a structured work schedule o have tasking jobs that require them to perform at their highest level
Key Success Factors • Front-runner o Google is one of the most profitable IT companies nowadays o Google has a good reputation to new possible employees • Facilities o Free basic necessities like food, transportation, etc o Added benefits from facilities that could be used like the gym and the spa • Compensation Schemes
Analysis
Ishikawa Diagram (Appendix A) The Ishikawa diagram shows the causes of a certain event. The event in this diagram is the problem of good employees leaving Google to either start their own companies or move into another company. The main causes that could result to this could be grouped into 3 categories namely management of