Dell Computer Corporation: Marketing and Business Analysis
Cardiff Metropolitan University
London School of Commerce
Subject Title: Integrated Case Study -- Dell
Semester: Semester Three
Student: FEI WU
LSC ID: L0227CHSY1013
University ID: 20066978
Supervisor: Dr. Rajendra Kumar
19/09/2014
Acknowledgement
This report is fully of supports from my parents. They give me not only financial support but also materials mentally. My sincere supervisor, to my tutor, Dr. Rajendra Kumar, whose professionalism, provided his opportunity, patience to encourage me. And then I can finish this report successfully. Every time his value feedbacks and suggestions are constructive to my writing. At last, I would like to thank to my University to give me a great chance to improve my education, and it will bring benefits in my future.
Executive summary
With the rapid raise and development of computer technology, it promotes the generation of a large number of computer companies, some of them become multi-corporations in the world and have an impact on the globe. Dell Computer Corporation was created in 1984, with its unique direct sales model achieved extraordinary results, and quickly became the world's first volume, the fastest growing computer company. Bruno S Sergi 2012
In this paper, Dell Computer will be the research object. It will use the strategic management, marketing management, human resource management and international business theories and methods to analyze the situation of Dell Computer Marketing, and to point out the major problems. Through internal and external environment analysis, it will be identified the advantages and disadvantages of Dell and its opportunities and threats. On this basis, giving appropriate suggestions, hope that can be the reference to Dell’s future development.
Table of content
Acknowledgement 2
Executive summary 3
1. Chapter One 9
1.1 Introduction 9
1.2 The background of the company 10
1.3 The statement of problem 12
1.4 Research Questions 12
1.5 Research aims and objectives
London School of Commerce
Subject Title: Integrated Case Study -- Dell
Semester: Semester Three
Student: FEI WU
LSC ID: L0227CHSY1013
University ID: 20066978
Supervisor: Dr. Rajendra Kumar
19/09/2014
Acknowledgement
This report is fully of supports from my parents. They give me not only financial support but also materials mentally. My sincere supervisor, to my tutor, Dr. Rajendra Kumar, whose professionalism, provided his opportunity, patience to encourage me. And then I can finish this report successfully. Every time his value feedbacks and suggestions are constructive to my writing. At last, I would like to thank to my University to give me a great chance to improve my education, and it will bring benefits in my future.
Executive summary
With the rapid raise and development of computer technology, it promotes the generation of a large number of computer companies, some of them become multi-corporations in the world and have an impact on the globe. Dell Computer Corporation was created in 1984, with its unique direct sales model achieved extraordinary results, and quickly became the world's first volume, the fastest growing computer company. Bruno S Sergi 2012
In this paper, Dell Computer will be the research object. It will use the strategic management, marketing management, human resource management and international business theories and methods to analyze the situation of Dell Computer Marketing, and to point out the major problems. Through internal and external environment analysis, it will be identified the advantages and disadvantages of Dell and its opportunities and threats. On this basis, giving appropriate suggestions, hope that can be the reference to Dell’s future development.
Table of content
Acknowledgement 2
Executive summary 3
1. Chapter One 9
1.1 Introduction 9
1.2 The background of the company 10
1.3 The statement of problem 12
1.4 Research Questions 12
1.5 Research aims and objectives
Bibliography: and reference How Dell does it McGraw Hill Professional, 2006 In its March, 2005 issue, "Fortune" magazine dubbed Dell Inc., the "Most Admired Company in the U.S." Such high praise is nothing new for Dell. Strategic Management Alexandra Kossowski 2007 Porter 's Model of Generic Competitive Strategies Porter ́s (1980) Generic Strategies, Performance and Risk Jan Eldring 2008 P11 Generic strategies and performance