Preview

Case Study Of Corporate Social Responsibility Initiatives Of BPCL

Powerful Essays
Open Document
Open Document
1801 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Case Study Of Corporate Social Responsibility Initiatives Of BPCL
Corporate Social Responsibility initiatives of BPCL

BPCL, a well-known petroleum brand called Bharat Petroleum Company Limited is committed to the welfare and development of the society and the local community. It works in various areas to help develop the community and society. BPCL’s commitment towards society and local community is very high, according to the CMD, ‘We are committed to the societies where we operate and understand that business success is not possible when the needs of the society are ignored.’

Company’s website also mentions that BPCL believes that it is quite important to return to society. The firm proudly announces that its best accomplishments are across small towns and villages, happily living lives in India not the
…show more content…
In maximum locations of the industrial setups, there is an abundance of the local communities comprising the poor and marginalized sections of the society.
Therefore, there is a big requirement to improve their quality of life through the need of the society and local community point of view. This can be one type of CSR initiative. Although, apart from this, those direct needs that would be fulfilled by the organization; there are other areas where BPCL would like to contribute. The Manager (AF), Corporate, states the following:
“The other kind of CSR initiative that BPCL would like to be associated with is the one that in the Company’s opinion would benefit the society at the end. It necessarily needs not to be from the stakeholders’ point of view but more so as a just cause such as HIV-AIDS awareness and Mid-Day Meal Scheme”.

The CSR Process at
…show more content…
The villagers could demand many of the tasks, but it may not be possible to provide and achieve all of them. It becomes more of an outdated kind of government-based charitable approach of operating that will not function in the longer run. A complete process is a tripartite approach involving the local community who are the beneficiaries, and the local government officials like the Panchayat or the Tehsil in the case of rural areas and a ward office in case of small towns and the involved NGO.

BPCL takes care of the complete process in best possible ways. The local government offices do have certain prioritized projects for the community development that are waiting for the implementation since long. Therefore, the NGOs and the local government are participating in working with the company. BPCL tries to identify its role in providing a sustainable development to the activities initiated in the

You May Also Find These Documents Helpful

  • Better Essays

    Jjt2 Task 1

    • 2297 Words
    • 10 Pages

    Good company citizenship goes beyond simply meeting the letter of the law. A socially responsible company should be aware of the effects its decision-making has on the community around it. This is illustrated in part “A” of the unanimously adopted policies of the Economic and Social Commission for Asia and the Pacific (ESCAP) Virtual Conference, the Regional Expert Group Meeting on Integrated Environmental Considerations into Economic Policy Making Processes, Bangkok, 20-24 July 1998.…

    • 2297 Words
    • 10 Pages
    Better Essays
  • Best Essays

    In global markets, modern corporates have significant power to exercise a positive influence in the countries, where they buy goods and services from global suppliers in bulk. Recognising this influence is the first step to understand the contribution of the modern corporates in developing countries’ economies and in turn their self-benefit. As being giant firms at one end of the buying chain with the cost reduction advantage, they shouldn 't be reluctant of getting involved and operate with the suppliers to improve working conditions and comply with the ethical trading regulations. Business Corporations should also think and take responsibility for the environment around them. Taking this responsibility is the first step to recognize Corporate Social Responsibility. Corporate Social responsibility is when a business monitors and ensures its active compliance with the spirit of the law and ethical standards. It is a process with the aim to embrace responsibility for the company 's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. The concept of CSR is well explained by Gordan Brown, Chancellor of Exchequer, that in this era Corporate Social Responsibility goes far beyond the old trend of the past (donating money to a good cause at the end of the year) And is now an all year round responsibility the companies accept for the environment around them. To provide best working practices, the engagement in local communities and for their recognition that brand name does not only depend on quality, price and uniqueness but how they interact with companies’ workforce, community and the environment.…

    • 2128 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    Today’s world is corporate world since we either work their consumers their product or live around one. These corporates should maintain good ethics on the people working for it the surrounding community and their consumers. They should uphold their corporate responsibility by give back to the community and making sure they conserve the environment in all their processes (Frederick, 1999).…

    • 1588 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    BP essay

    • 1211 Words
    • 4 Pages

    They believe that the best way for BP to achieve sustainable success as a company is to act in the long-term interests of their partners and society.…

    • 1211 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Philip Morris Csr

    • 5412 Words
    • 22 Pages

    Corporate social responsibility (CSR, also called corporate responsibility, corporate citizenship, and responsible business) is an idea of considering the interests of society by corporations. Companies take responsibility for the impact of their actions on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large1. Nowadays, CSR becomes more and more popular among big companies because it makes them able to be perceived in better light, by their customers. In current dense market, firms have to fight for the customer by offering something new or unique. They use CSR in order to create customers’ loyalty based on distinctive ethical values. On the other hand, many critics claim that the only reason why companies implement social projects is the benefit which they may generate by being perceived as socially aware entities.…

    • 5412 Words
    • 22 Pages
    Powerful Essays
  • Powerful Essays

    BILT is an organisation with a broad social vision. As a good corporate citizen, it encompasses two elements: transparency and balancing the needs of stakeholders into its agenda. BILT is committed to developing its business towards ecological, social and economic sustainability. All of these are recognized as shared responsibilities within the group, enabling the continuous improvement in its operations. BILT believes that CSR is the commitment that it makes to its stakeholders to conduct its business in a manner that creates an overall positive impact on the economy, society and environment in which it operates. The company has initiated a multi-pronged approach to CSR within the organisation. At BILT, Corporate Social Responsibility is an integral part of the business processes of the company.…

    • 1721 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Bharat Petroleum Corporation Limited (BPCL) is one of India 's largest PSU companies, with Global Fortune 500 rank of 287 (2008)…

    • 2684 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Today there is a growing perception among business enterprises that sustainable business success and shareholder value cannot be achieved solely through maximizing short term profits, but through market oriented yet socially responsible activities of the business. Therefore, the social responsibility and non price competition tools practices has become an important part of today’s business agenda, which indicate the commitment of the business to behave ethically and contribution towards improving the quality of work and social life of the workforce and their families as well as of the local community and society at large. However, business organizations are the power wheels of economic growth and development, and help the society by providing better jobs, increasing income levels of the people, and by supplying goods and services to the consumers. This paper aims to investigate the non price competition tools of Banglalink (Orascom Telecom Bangladesh) Limited. Banglalink is truly a people-oriented brand of Bangladesh. Banglalink, the people 's champion, is there for the people of Bangladesh, where they want and the way they want. Having the local tradition at its core Banglalink marches ahead with innovation and creativity. The company today commands many CSR activities. To take the company to its current position, the CSR activities of the company have to be an efficient and an organized one. Therefore, it is imperative that the awareness level of CSR activities of the company must be well known and efficiently delivered so that they can win over its competitors to attract new customers and at the same time to do for the betterment of the society. As Banglalink has been rebranded itself two years back so it is very significant and important to get involve large number Corporate Social Responsibilities activities to establish among the general people.…

    • 3155 Words
    • 13 Pages
    Powerful Essays
  • Better Essays

    CBTL believes strongly in social responsibility and donates to charities, foundations, and schools in the United States and around the…

    • 1467 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    The objective of every business is to earn profit. However, the proposed business is sensitive to corporate social responsibility. This is concerned with the continued growth and improvement of the different parts of the community. Below are the following beneficiaries when the proposed business is executed:…

    • 417 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Bhel Case Study

    • 767 Words
    • 4 Pages

    Bharat Heavy Electricals Limited (BHEL) is India’s largest engineering and manufacturing enterprise, operating in the energy sector, employing more than 42000 people. Established 1956, it has established its presence in the heavy electrical equipments industry nationally as well as globally. BHEL is one of the ‘navaratnas’ among the public sector enterprises in India. Its vision is to be “ a world class enterprise committed to enhancing stakeholder value”. Its mission statement is “ to be an Indian multinational engineering enterprise providing total business solutions through quality products, systems, and services in the fields of energy, industry, transportation, infrastructure, and other potential areas.”…

    • 767 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    With Pricol’s longstanding commitment to social and employee welfare, they have determined to help and create a better society. As good corporate citizens, its their responsible to actively contribute their best efforts to enhance the lives of the society and the environment. Pricol group has initiated We Care, a program which involves in the CSR activities. As part of We Care, they conduct a variety of events as a service to the society in determination to create a better environment and society.…

    • 522 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    CSR is the commitment of the business to contribute towards sustainable economic development, working with employees, their families, the local community and society at large to improve their quality of life.Rapid industrialization, technologies and urbanization took place as a result of Liberalization, Privatization and Globalization. But the resulted development is confined to selected people and areas only. Thus it has widened the gap between the rich & poor and urban & rural and lead to further hazards and disasters, affecting the lives of the people as well as the environment. To compensate all these ill effects, there is need to support the targeted or marginalized groups with effect training and rehabilitation supports matching to their skills, needs and vulnerability. Thus many business organizations are now engaged in social rural welfare projects, alleviating people’s sufferings and bringing to them new rays of hope and a brighter tomorrow. They aim to initiate and facilitate such processes and initiatives where socially & economically marginalized and deprived people and communities irrespective of age, class, caste, gender or race are able to participate actively in the process of their development so that they may lead a life of dignity and respect.To promote the concept of ‘Leadership with Trust’, working with local communities and other key stakeholders for ensuring continuous and smooth operations, Jindal Steel and Power Limited has always believed in inclusive growth, taking along the communities around its plants, endeavouring to improve the quality of life of the people in the areas it operates in. Its focus on community development and social issues around its facilities in Chhattisgarh, Jharkhand and Odisha has changed the living standards of the people,…

    • 3720 Words
    • 12 Pages
    Powerful Essays
  • Better Essays

    Ngos

    • 1105 Words
    • 5 Pages

    NGOs are flexible in becoming accustomed to local conditions and responding to the local needs. For that reason, they can experiment freely with new approaches and take risks if necessary. They can develop integrated projects to help the local people. Their main aim is…

    • 1105 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Keppel

    • 584 Words
    • 3 Pages

    Keppel Land takes pride in being a good corporate citizen through upholding best practices in all its business operations. By championing charitable causes and encouraging active employee volunteerism, Keppel Land aims to contribute and enrich lives of the communities where it operates. These initiatives are spearheaded by the Corporate Social Responsibility (CSR) committee and led by Keppel Land’s Group Chief Executive Offi cer. NURTURING CORPORATE VOLUNTEERISM Keppel Land believes in giving back to society.…

    • 584 Words
    • 3 Pages
    Satisfactory Essays