Preview

Case Study: Mr Bean

Better Essays
Open Document
Open Document
1875 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Case Study: Mr Bean
Case Study : Mr Bean

1) What are the roles and benefits of branding to sellers and buyers in the food and beverage business? Is branding only for big companies? Why or why not?

Branding is a basic decision in marketing products, this is whereby an organization uses a name, a phrase, design, symbols or combinations of these to identify its products and distinguish themselves form their competitors. The benefits of branding to sellers and buyers in the food and beverage business would be that buyers can identify with the brand and what the brand promises such as quality or affordability. In the case of Mr Bean, branding in the F & B business their brand slogan tells customers how they are “Bringing you life’s simple pleasures”. Sellers such as Mr Bean in the F & B business can also distinguish themselves from their competitors. Also sellers can help develop brand loyalty and retain their customers for sellers. This is seen in the case study as fans of Mr Bean leave their messages of support on the website evidence of brand loyalty and support. Branding benefit sellers in that they can recognize competing products to Mr Bean such as Rochor Beancurd House a competitor of Mr Bean, and they will be informed. They can then avoid patronizing and purchasing products from Rochor Beancurd House and purchase Mr Bean products. This is related to brand loyalty as buyers only stick to the brands, which they are loyal to and support.
Branding is not only limited to big companies as small and medium enterprises can engage do and can engage in branding to differentiate their products in a highly competitive market with many competing various products. Small and medium businesses do this to differentiate themselves from competition. These small and medium businesses can use branding as way to create and generate greater market share. They can also use branding to generate greater brand loyalty thus retaining loyal customers. This is seen in the case study, as consumers



Bibliography: Kerin, Hartley, Rudelius, Lau. Marketing in Asia, Ninth Edition. McGraw-Hill. 2009

You May Also Find These Documents Helpful

  • Good Essays

    An important marketing technique mainly used is branding. Branding is the entire process involved in creating a unique name and image for a product in the consumer’s minds, and almost act’s as a business’s ‘identity’ as it creates an image for the business. A brand can be a powerful selling tool and can help achieve marketing objectives such as gaining market leadership and raising customer awareness. According to the chartered institute of marketing, the best brands create a special relationship with their customers, based on intangible qualities that evoke strong emotional responses. These might consist of a logo, a general look and feel, a tone of voice and the way the company interacts with its customers.…

    • 1389 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    2. Branding is about the totality of a customer's experience. Your brand is about everything you do which impinges on the consciousness of the customer and, more importantly, it is about everything s/he thinks you do. Some experiences carry greater weight than others. Some experiences have been forgotten entirely consciously by your customer, but are nevertheless of paramount importance in the way s/he views you. Customers build brands piecemeal. They build a story about you based upon their experience. They see your products in certain shops. They heard one of your people on the radio. Somebody told them about an experience they had with you - actually, they got the name wrong. Your brand logo reminds them of daffodils. Your customer owns your brand - you do not. Your job is to behave as consistently as possible.…

    • 956 Words
    • 3 Pages
    Powerful Essays
  • Powerful Essays

    Branding is a key to the success of a business. Most people know the slogans and the Logos of all major business. Brands are promoted in lots of different ways for example branding products, and through the…

    • 1188 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build, measure, and manage brand equity. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies. It incorporates current thinking and developments on these topics from both academics and industry participants. It also combines a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day and long-term brand decisions.…

    • 1124 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Branding is an extremely important part of any business; your brand represents the company as a whole and strong branding creates recognition and referrals.…

    • 313 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The course tries to answer all such questions with the theories that have been recently conceived and are followed in the Academic circles globally. This course will develop the skillset to create a comprehensive Branding Strategy for anything that comes under the scope of Marketing.…

    • 385 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Branding is a complicated art form with a lot of misconceptions that have been created by an overall lack of understanding from most people. The confusion is understandable because modern branding has developed into a very broad and subjective concept; and yet, throughout history it has become one of the most important and prevalent aspects of our global society. The definition of branding according to A businessdictionary.com is: “the process involved in creating a unique name and image for a product in the consumers ' mind, mainly through advertising campaigns with a consistent theme” (4). Branding has been around since the first civilizations all the way up to present day; all the while, the factors that are needed to make a brand successful adapting in concurrence with changes in societal trends. Branding is an adaptable art form that has been a requisite component of society since the the origins of civilization in which businesses strategically shape the perception consumers have of their integrity, products and services.…

    • 1601 Words
    • 7 Pages
    Best Essays
  • Good Essays

    The market has shifted. Earned attention is more valued than ever. And CMOs and consumers are paying rapt attention. In an age where anyone can say anything, brands must create an authentic, transparent and entertaining story with a smart and networked public. The success of a product, service, individual, business, organization, or even a city is based on being perceived as unique. Look at any market leader and it will find they each own a place in the consumer’s mind. They have positively differentiated themselves from the rest of the competition. Branding is creating that individual niche in the consumer’s psyche and owning it. More than just marketing, branding is the entire effect that creates a memorable identity. A successful branding program is also based on differentiating themselves as unique. Effective branding creates a perception that there is no other product, service, organization or community quite like yours. Whether the distinction is a result of function, form, ease of use, price or prestige, the consumer believes you offer something exceptional.…

    • 11841 Words
    • 48 Pages
    Good Essays
  • Best Essays

    Elliott, Richard H., Richard Elliott, and Larry Percy., 2007. Strategic Brand Management. New York: Oxford University Press. pp.21-27…

    • 3465 Words
    • 14 Pages
    Best Essays
  • Powerful Essays

    marketing essay

    • 2202 Words
    • 9 Pages

    A brand defined as “a name, term, sign symbol, design or a combination of these, that identifies the product or services of one seller or group of seller and differentiates them from those of competitors.” (Kotler and Armstrong 2009) Building brand can bring a lot of benefits for customers and business. It helps customers to differentiate products from others. Also, branding helps business to differentiate a company from its competitors and acts as means of positioning. Additionally, as competition has increased and fashion clothing and accessories has become saturated, customers become more and more difficult to differentiate products from one to others completely based on quality. So use brand elements to build a brand and understand how to evaluate their ability to contribute to brand equity are a significant role for business.…

    • 2202 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    maksymilian

    • 2909 Words
    • 8 Pages

    Branding is a process which involves creating a unique name or an image for a product or a service in the costumer’s minds. This can be accomplished by varieties of ways. One if the most common way is through advertising campaigns. The most important things to remember when branding a product or a service is to make sure is consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retain loyal customers. Branding is a very important aspect for any type of company, as any type of company main goal is to make profit. By branding it makes it a lot easier because this will make customers aware of your product which means they will pick your product instead of other similar products. Branding almost aims to create family if you like or a community with the customers so they consumers can feel like they can feel like the company is especially selling their product or service to them, as everyone like to feel like everything is aimed at them.…

    • 2909 Words
    • 8 Pages
    Satisfactory Essays
  • Powerful Essays

    Faith Marketing

    • 2408 Words
    • 9 Pages

    In this proposal, I introduce the preliminary findings of literature in terms of ‘purchase intention’, branding and consumer loyalty. The paper also discuss further questions on how the research is going to be executed as it also talks about the research methodology, research plan as well as its limitations.…

    • 2408 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Based on consumer experience, Branding helps people to identify the products and services that satisfy their needs and wants and to avoid those brands that don’t meet their taste.…

    • 867 Words
    • 3 Pages
    Good Essays
  • Best Essays

    AP 5

    • 3506 Words
    • 12 Pages

    2.2 The explanation of branding and the process of its usage as a tool to strengthen a business or product, Unilever global brand and its illustration…

    • 3506 Words
    • 12 Pages
    Best Essays
  • Powerful Essays

    Kotler, Philip, Gary Armstrong, John Saunders, and Veronica Wong. "Brands, Product, Packaging, and Service." Principles of Marketing. Second European ed. (Cambridge): Prentice Hall Europe, 1999. Print.…

    • 3113 Words
    • 13 Pages
    Powerful Essays