Case Study in Oscar Mayer
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CASE STUDY REPORT
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ON
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“OSCAR MAYER: STRATEGIC MARKET PLANNING”
MARKETING PROGRAM DESIGN
Under the guidance of ...
Presented by:
INTRODUCTION
Oscar Mayer, a part of Kraft Food, is into Red Meat market in the United States of America. In the recent past, the company acquired Louis Rich which is into white meat products (Turkey).
McTiernan Corporation, which is a consulting firm, and on whose prediction of the market Oscar Mayer, has relied upon for years gave an assessment regarding profit growth of Oscar Mayer in the next three to five years. And upon analysis, McTiernan found that Oscar Mayer’s future is not promising as there might be a drop in the growth of the company’s profit in the coming years. McTiernan pointed out a few facts, which according to them will lead to a dip in growth rate and being worked upon can lead Oscar Mayer to maintain its market share and expect a good growth in the coming years.
Mr. Marcus McGraw, the president of Oscar Mayer’s food division, has to decide what strategy to follow for the best of the company and for this he has recommendations from four of his trusted managers, taking into consideration the report of McTiernan. The problem which Mr. Marcus is facing is to which strategy to follow as for the maximum benefit of the company.
Highlights of the report submitted by McTiernan: * Change in consumption pattern as people prefer low fat meat. * Louis Rich has a slowing growth rate as copy-cat brands of turkey and chicken meat are there in the market. * Working Moms prefer fast to cook or ready to cook products.
SWOT ANALYSIS
Strengths:
1) Brand reputation with retailers and consumers. 2) Technology skills in R&D. 3) Sales force and powerful distribution system. 4) Successful history and product diversification
CASE STUDY REPORT
-------------------------------------------------
ON
-------------------------------------------------
“OSCAR MAYER: STRATEGIC MARKET PLANNING”
MARKETING PROGRAM DESIGN
Under the guidance of ...
Presented by:
INTRODUCTION
Oscar Mayer, a part of Kraft Food, is into Red Meat market in the United States of America. In the recent past, the company acquired Louis Rich which is into white meat products (Turkey).
McTiernan Corporation, which is a consulting firm, and on whose prediction of the market Oscar Mayer, has relied upon for years gave an assessment regarding profit growth of Oscar Mayer in the next three to five years. And upon analysis, McTiernan found that Oscar Mayer’s future is not promising as there might be a drop in the growth of the company’s profit in the coming years. McTiernan pointed out a few facts, which according to them will lead to a dip in growth rate and being worked upon can lead Oscar Mayer to maintain its market share and expect a good growth in the coming years.
Mr. Marcus McGraw, the president of Oscar Mayer’s food division, has to decide what strategy to follow for the best of the company and for this he has recommendations from four of his trusted managers, taking into consideration the report of McTiernan. The problem which Mr. Marcus is facing is to which strategy to follow as for the maximum benefit of the company.
Highlights of the report submitted by McTiernan: * Change in consumption pattern as people prefer low fat meat. * Louis Rich has a slowing growth rate as copy-cat brands of turkey and chicken meat are there in the market. * Working Moms prefer fast to cook or ready to cook products.
SWOT ANALYSIS
Strengths:
1) Brand reputation with retailers and consumers. 2) Technology skills in R&D. 3) Sales force and powerful distribution system. 4) Successful history and product diversification