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case study IB331
KFC in India Case Study

Question 1: Since its entry in to India in1995, KFC has been facing protest by cultural and economic activist and farmers. What are the reasons for these protests and do you think these reasons are justified? Explain.

There are many reasons for the protest KFC has been facing since its entry into India. Firstly, the KFC does not concern about animal rights, the chickens served by KFC are being given hormones, antibiotics and arsenic to fatten them. Secondly, the activists said that junk food like KFC would create many diseases like obesity and heart attack, and that the chicken served by KFC was full of chemicals. Thirdly, foreign fast food chain would deplete India’s livestock, which would affect the agriculture and environment. In addition, KFC would encourage Indian farmers to shift from growing basic crops to animals feed and meat causing the poorer section of society couldn’t afford for the food. Furthermore, the economist also said that fast food joint like KFC would create more trash in the cities.

In my opinion, I agree with the reasons given by the protestors of KFC. This is because KFC could pose threats to Indian people and society. Chicken served by KFC is full of chemicals such as hormones and antibiotics; in addition, the consumption of fast food like KFC could bring many diseases. Unlike tradition food in India, which is more nutritious, resulted in Indian people has relatively low disease. Therefore, I think India is one of the healthy countries and should not be harmed by fast food that can bring many diseases like obesity and cancer. Apart from that, larger part of the societies has relatively low income and would not be able to afford to buy meat and products from KFC, so I believe that if KFC still continue their business in India, they will encourage more farmers to produce more meat instead and this would be a problematic to people who cannot afford to buy meat. In addition to that, the livelihood of more than

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