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Case Study Elektra Products

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Case Study Elektra Products
Principles of Management Case Study
“Elektra Products Inc.”

PROBLEM:
1. Company Sales – The Company has been declining over the years due to multiple reasons such as market competition and Lack of Product Innovation.
2. Employee Problems - Internal Conflicts within departments, low employee engagement which leads to some employees seeking other jobs.
3. The Management – Resists changes proposed by the problem solving teams.
OBJECTIVE:
1. The Company – Provide new and innovative electronic products to consumers.
2. The Management – Come up with new innovative products for consumers, Management employee engagement to make sure that they are comfortable with the working environment.
3. The Employees – Create the products and ensure that the company is only producing quality products for consumers.
4. Consumers – Buy products from the companies
ANALYSIS OF RELEVANT FACTS:
Strengths
1. The Company is well known by the consumers since it has been around for 80 years.
2. There are still a lot of loyal employees who believe that the company can still be successful.
Weaknesses
1. Low Employee Morale
2. Low Employee engagement to voice out their ideas in improving the company
Opportunities
1. The new CEO who was an external hire can bring new ideas and goals for the company
Threats
1. Employees that ignore the new management goal and think that it wouldn’t work like previous managements did.
2. Department heads rejects the proposal of the problem solving team even without thinking it thoroughly and its possible benefit to the company in the long term.
3. Competition from the current leading manufacturing company.

SWOT Analysis

Strengths
Weaknesses
Opportunities
1. The new CEO should set new goals for the company that for sure the loyal employees will follow and help the management to succeed with its goal.
2. The Company has been around for 80 years so the CEO can

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