Case Study Business Policy Vesagas
Business Policy: Case Study
Vesagas, Micah Elijah A.
BSBA Marketing Management 3
Study Questions and Answers:
1.) Given the corporate identity of San Miguel Corporation as well as the nature of its core businesses, what are possible “new opportunities” that the company can venture into, and why?
Answer:
New opportunities usually mean in the Oxford dictionary as a favourable or advantageous circumstance or combination of circumstances, it also means a chance for progress or advancement, as in a career. But new opportunities for me, as for business purposes, basically mean that there are new products to sell in the Philippine industry. Something for people to look after to, after all the products that they have built in for people to look forward to within their company’s reach. For me, as a Marketing student, I’m thinking of building SMC’s name in the school supplies industry against all other top earning bookstores like National Bookstore, and other top earning school supplies manufacturer in the whole Philippines. I chose this as their new opportunity to enter in for their new company image and profile that people will surely look after to, as every company needs to offer new opportunities for people who are consumers for it will be a one stage upgrade for the company’s sales and popularity in a certain field of products to be marketed. It will surely be going to be helpful for the San Miguel Corporation for they are only known for the food and beverage industry (as for what I know), it will be a new field of business marketing for them for their target customers are surely everyone like students, office workers and employees, which surely are everyone.
2.) What criteria should be used by San Miguel Corporation in acquiring new business units?
I thought of these criteria as my own basis for acquiring new business units based from what I read from some articles. Here are the following criteria I personally choose:
a. Capital
If you start a new business, you will
Vesagas, Micah Elijah A.
BSBA Marketing Management 3
Study Questions and Answers:
1.) Given the corporate identity of San Miguel Corporation as well as the nature of its core businesses, what are possible “new opportunities” that the company can venture into, and why?
Answer:
New opportunities usually mean in the Oxford dictionary as a favourable or advantageous circumstance or combination of circumstances, it also means a chance for progress or advancement, as in a career. But new opportunities for me, as for business purposes, basically mean that there are new products to sell in the Philippine industry. Something for people to look after to, after all the products that they have built in for people to look forward to within their company’s reach. For me, as a Marketing student, I’m thinking of building SMC’s name in the school supplies industry against all other top earning bookstores like National Bookstore, and other top earning school supplies manufacturer in the whole Philippines. I chose this as their new opportunity to enter in for their new company image and profile that people will surely look after to, as every company needs to offer new opportunities for people who are consumers for it will be a one stage upgrade for the company’s sales and popularity in a certain field of products to be marketed. It will surely be going to be helpful for the San Miguel Corporation for they are only known for the food and beverage industry (as for what I know), it will be a new field of business marketing for them for their target customers are surely everyone like students, office workers and employees, which surely are everyone.
2.) What criteria should be used by San Miguel Corporation in acquiring new business units?
I thought of these criteria as my own basis for acquiring new business units based from what I read from some articles. Here are the following criteria I personally choose:
a. Capital
If you start a new business, you will