Preview

Case Study: Astor Lodge And Suites, Inc.

Satisfactory Essays
Open Document
Open Document
316 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Case Study: Astor Lodge And Suites, Inc.
Astor Lodge & Suites, Inc. is a hotel chain founded in 1979. The company operates 200 Astor Lodge properties and 50 Astor Lodge & Suites properties with locations in 10 western and Rocky Mountain states. The company focus on the business travelers as their target market, and try to provide clean and comfortable rooms at reasonable price for all customers. The company’s executives decided to position Astor Lodge & Suites, Inc. as a limited-service hotel, which places the company between midscale hotels with food and beverage and economy hotels. According to the company’s service mission and positioning, Astor Lodge & Suites, Inc. wants to provide services in convenient locations that avoided urban or downtown area, but locates on premium sites
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Case Study: The Westin Tampa Bay
    • 103 Words
    • 1 Page

    Case Study: The Westin Tampa Bay

    The Westin Tampa Bay is located just 5 miles from Raymond James Stadium, conveniently situated for all fans to enjoy the upcoming football season and famous Outback Bowl. We're so close to the action, some guests can see the stadium from our rooms! Raymond James Stadium is home to the Tampa Bay Buccaneers and the University of South Florida Bulls. It has emerged as one of Tampa's most recognizable landmarks, and it affords Buccaneer fans the most exciting game atmosphere in the National Football League. The stadium is also host to other concerts and things to do in Tampa Bay throughout the…

    • 103 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Good Night Motel case study
    • 518 Words
    • 3 Pages

    Good Night Motel case study

    When making the decision McGregor should consider both macro and microeconomic factors affecting his business.…

    • 518 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Case Study: Crestwood Manor
    • 339 Words
    • 2 Pages

    Case Study: Crestwood Manor

    In the next three years, Crestwood Manor board and care homes would like to improve the profitability of the board and care homes to 85%. This will help to recover the cost that it took to open and start the board and care program for Crestwood Manor.…

    • 339 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Atlanta Motel Case Study
    • 412 Words
    • 2 Pages

    Atlanta Motel Case Study

    The Supreme Court case of Heart of Atlanta Motel v. United States was a court case that was pivotal towards keeping discrimination out of business. It was based on the question: constitutionally, can congress pass a law preventing private businesses from discriminating against people because of their race? The decision has affected many generations of people.…

    • 412 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Ellingson Hotels Case Study
    • 787 Words
    • 4 Pages

    Ellingson Hotels Case Study

    Receivables: Meriwether has a fair amount of receivables. It will be up to the Board of officially write off unrecoverable receivables.…

    • 787 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Amber & Suites Inn Case Analysis
    • 2357 Words
    • 10 Pages

    Amber & Suites Inn Case Analysis

    The Amber Inns & Suites, Inc. is a 250 property hotel chain, struggling with net operating lost since 2002, with fiscal year 2005 projected to be its fifth consecutive unprofitable year. The company has projected lodging revenue of $422.6 million and a net loss of $15.7 million for fiscal 2005. Joseph James, the company’s new president and chief executive officer, wants an hour presentation that describes initiatives, expenditures, and outcomes for the past two fiscal years, and a planned initiatives and budgetary needs for fiscal 2006. Mr. James goal for the company is to achieve profitability within two years. To this end, the V.P. of Sales and Marketing and the V.P. of Advertising has to corroborate on resource allocation in their respective budgets. The company would use growth in Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) as a corporate performance measure and a basis for determining senior management executive incentive compensation. It should be noted that EBITDA often disguises the financing effects of operations and allows allot of leeway in what is reported. This analysis looks at marketing strategies that best justify potential budgetary objectives that could lead to profitability.…

    • 2357 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Better Essays

    Case Study – Rosewood Hotels
    • 1089 Words
    • 5 Pages

    Case Study – Rosewood Hotels

    This paper will discuss the pros and cons of the Rosewood Hotels moving from individual brands to a corporate brand. It will look at the history of Rosewood hotels, how they got to where they are, their customer base, and where they want to go. It will look at the concept of customer lifetime value as it relates to the Rosewood Hotel customer, then make a recommendation for or against tying its corporate Rosewood brand to all of its present and future hotels.…

    • 1089 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Case Study: Amber Inns, Inc.
    • 365 Words
    • 2 Pages

    Case Study: Amber Inns, Inc.

    Amber Inn & Suites, Inc. was established in 1979 and is made up of 250 hotel chain properties each consisting an average of 120 individual guest rooms or suite units. Amber Inn & Suites, Inc. can be found in locations among ten western and Rocky Mountain States with two hundred fifty different property hotel chains. On average, each property consists of one hundred twenty individual guest rooms or suite units. Amber Inn & Suites Inc. locates its properties on premium sites on major highways close to suburban industrial and office complexes, airports, and large regional shopping centers.…

    • 365 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Rosewood Hotels: Case Study
    • 694 Words
    • 3 Pages

    Rosewood Hotels: Case Study

    Rosewood Hotels and Resorts (Rosewood) is an organization that owns and manages a number of boutique and high end properties. However, each location is not tied to the Rosewood name in any way and is currently perceived and marketed as not being part of a “chain” but closely tied with its locale. Now, senior management is considering a new branding strategy that would link all current and future properties to the Rosewood name for brand recognition. The intent is to increase the number of times a guest returns as well as the number of properties that guests visit. Market research that has been conducted shows that if a new corporate branding were to be used, guest’s average number of visits per year would increase from 1.2 to 1.3 and the guest retention rate would increase to 21.67% from the current 16.67%. Additionally, 10% of guests may also stay at other locations which is a 100% increase from the current 5%. As there are risks associated with the proposed new branding, the organization must now determine if the increase in profit will outweigh these risks.…

    • 694 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Case Study of the Birchills Luxury Hotel
    • 779 Words
    • 4 Pages

    Case Study of the Birchills Luxury Hotel

    | 2. Be able to complete and use business documents for internal and external communication in an organisation…

    • 779 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Marriott Case Study
    • 947 Words
    • 4 Pages

    Marriott Case Study

    Dan Cohrs, the vice president of project finance at Marriott Corporation, is preparing his annual recommendations for the hurdle rates for each of Marriott’s three divisions: lodging, contract services, and restaurants. However, this is a complicated process because finding beta, cost of debt, and cost of equity in order to find weighted average cost of capital, or WACC, must be calculated using proxy firms and divisional data.…

    • 947 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    Rosewood Hotels and Resorts HBS Case Study
    • 843 Words
    • 4 Pages

    Rosewood Hotels and Resorts HBS Case Study

    The reason Rosewood is rebranding is so that they can get the same competitive advantage that their competitors are getting from repeat business. According to Exhibits 4 and 5 of the case study, their competitors are currently enjoying higher occupancy and growth rates—even competitors like OrientExpress, who were operating within a similar business model.…

    • 843 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Amber Inn Case Analysis
    • 1782 Words
    • 8 Pages

    Amber Inn Case Analysis

    Amber Inn & Suite, Inc. was built in 1979 and is composed of 250 hotels chain empire of which each consisting an average of 120 exquisite guest rooms or suite units. The profits are $422.6 million and deficits of $15.7 million. The Amber Inns & Suite have total of 30,000 rooms. The Company’s objective is to cater mainly to professional clienteles that are traveling with fabulous guest rooms at an economical price. Amber Inn & Suites, Inc. is located in areas amid ten western and Rocky Mountain States with two hundred fifty numerous property hotel chains. In most cases, each property is made up of one hundred twenty single guest rooms or suite units. Amber Inn & Suites Inc. positions its properties on prime areas such as major freeways, rural businesses and office complexes, airports, and busy local shopping centers. Sadly, in the latter years, Amber Inn & Suites Inc. has been going through its decadence, which involves decreased in sales and/or profits as well as millions of dollar deficit.…

    • 1782 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Better Essays

    Research Paper: Marriott Hotels, Resorts, and Suites
    • 1318 Words
    • 6 Pages

    Research Paper: Marriott Hotels, Resorts, and Suites

    Marriott Hotels, Resorts, and Suites are known world wide for their superior hospitality company. They were founded in 1927 by J. Willard and Alice S. Marriott and currently operate around 3,000 lodging properties in the United States as well as 67 in other countries (Malhotra, 2010, p. 517). Marriott is a name that is known by most people and continues to grow and improve its services throughout time. The hospitality industry has a tough job at times because they are responsible for making people feel as if they never left home. Whether this is by providing something as simple as a bed and a shower or by having extremely luxurious rooms with lavish pools, gyms, and excellent service. Either way, Marriott has to provide a room and services that make people want to stay at their location when they are away from home and come back each and every time. This job is difficult, but to their advantage, they are able to use marketing research as a means to get quality information on problems or issues that are of importance.…

    • 1318 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Case study:The Portman Hotel
    • 2286 Words
    • 7 Pages

    Case study:The Portman Hotel

    From the description of the case study, it seems that the reason lead the Portman Hotel to this terrible situation was that their HR policies were inconsistent with its strategies. The Portman Hotel's philosophy is that if they want their customers treated better, they must treat each other better. They also think the Portman Hotel is a place where they can make their employees feel satisfied with their jobs. Their jobs will be fun and they will fulfill their expectations. The employees will have the best work experiences. Besides, the Portman Hotel expects to be the best employer in San Francisco. They are willing to show their trust and pride in their employees. That's why the hotel considered their "associates" of the highest potential, and, thus, they could retrain associates rather than reprimand them. In addition, they wanted to help employees gain growth in both associates' personalities and their professionalities.…

    • 2286 Words
    • 7 Pages
    Good Essays
    Read More

Related Topics