Case Study
Instructor’s Manual
Exploring Strategy
Ninth edition
Gerry Johnson Richard Whittington Kevan Scholes Steve Pyle
For further instructor material please visit:
www.pearsoned.co.uk/mystrategylab
ISBN: 978-0-273-73557-1 (printed) ISBN: 978-0-273-73552-6 (web)
Pearson Education Limited 2011
Lecturers adopting the main text are permitted to download and photocopy the manual as required.
Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies around the world. Visit us on the World Wide Web at: www.pearsoned.co.uk ---------------------------------This edition published 2011 © Pearson Education Limited 2011 The rights of Gerry Johnson, Richard Whittington and Kevan Scholes to be identified as the authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. Pearson Education is not responsible for the content of third party internet sites. ISBN: 978-0-273-73557-1 (printed) ISBN: 978-0-273-73552-6 (web) All rights reserved. Permission is hereby given for the material in this publication to be reproduced for OHP transparencies and student handouts, without express permission of the Publishers, for educational purposes only. In all other cases, no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without either the prior written permission of the Publishers or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd., Saffron House, 6-10 Kirby Street, London EC1N 8TS. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published, without the prior consent of the Publishers.
2 © Pearson Education Limited 2011
Contents
Acknowledgements Introduction Using this Manual Planning Your Approach
Exploring Strategy
Ninth edition
Gerry Johnson Richard Whittington Kevan Scholes Steve Pyle
For further instructor material please visit:
www.pearsoned.co.uk/mystrategylab
ISBN: 978-0-273-73557-1 (printed) ISBN: 978-0-273-73552-6 (web)
Pearson Education Limited 2011
Lecturers adopting the main text are permitted to download and photocopy the manual as required.
Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies around the world. Visit us on the World Wide Web at: www.pearsoned.co.uk ---------------------------------This edition published 2011 © Pearson Education Limited 2011 The rights of Gerry Johnson, Richard Whittington and Kevan Scholes to be identified as the authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. Pearson Education is not responsible for the content of third party internet sites. ISBN: 978-0-273-73557-1 (printed) ISBN: 978-0-273-73552-6 (web) All rights reserved. Permission is hereby given for the material in this publication to be reproduced for OHP transparencies and student handouts, without express permission of the Publishers, for educational purposes only. In all other cases, no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without either the prior written permission of the Publishers or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd., Saffron House, 6-10 Kirby Street, London EC1N 8TS. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published, without the prior consent of the Publishers.
2 © Pearson Education Limited 2011
Contents
Acknowledgements Introduction Using this Manual Planning Your Approach