Case Study
Questions for Gitomer Container Leasing Company
1.List and discuss the advantages and disadvantages to the Gitomer firm of the first alternative on Mark’s list.
Advantage:
The empty container can be turn or move to the location that is needed.
May increase the number of people using container to ship from those location, since the transportation fee is cover or lower than the market price.
Disadvantage:
They need to cover the cost for shipping the empty container.
2.List and discuss the advantages and disadvantages to the Gitomer firm of the second alternative.
Advantage:
The empty container can be turn or move to the location that is needed..
May increase the number of people using container to ship from those location, since the transportation fee is cover or lower than the market price.
Disadvantage:
They need to cover the cost for finding new customers.
3.List and discuss the advantages and disadvantages to the Gitomer firm of the third alternative. How many “free” days should be allowed?
Advantage:
Increase the leasing container market share.
May increase the number of people using container to ship from those location, since the transportation fee is cover or lower than the market price.
Disadvantage:
The problem of low-demand empty container still there.
They may need to keep purchasing new container, since the increase demand to high-demand market, and the container on the low-demand market never reture.
4.List and discuss the advantages and disadvantages to the Gitomer firm of the fourth alternative.
Advantage:
It can make sure no empty container need to be shipped.
It can stop increasing the empty container in the market.
Disadvantage:
The empty container in the market can never be turn or move to the location that is needed.
They will loosing some of the customers since the price and the requirement is difference than before.
5.List and discuss the advantages and disadvantages to the Gitomer firm of the fifth
1.List and discuss the advantages and disadvantages to the Gitomer firm of the first alternative on Mark’s list.
Advantage:
The empty container can be turn or move to the location that is needed.
May increase the number of people using container to ship from those location, since the transportation fee is cover or lower than the market price.
Disadvantage:
They need to cover the cost for shipping the empty container.
2.List and discuss the advantages and disadvantages to the Gitomer firm of the second alternative.
Advantage:
The empty container can be turn or move to the location that is needed..
May increase the number of people using container to ship from those location, since the transportation fee is cover or lower than the market price.
Disadvantage:
They need to cover the cost for finding new customers.
3.List and discuss the advantages and disadvantages to the Gitomer firm of the third alternative. How many “free” days should be allowed?
Advantage:
Increase the leasing container market share.
May increase the number of people using container to ship from those location, since the transportation fee is cover or lower than the market price.
Disadvantage:
The problem of low-demand empty container still there.
They may need to keep purchasing new container, since the increase demand to high-demand market, and the container on the low-demand market never reture.
4.List and discuss the advantages and disadvantages to the Gitomer firm of the fourth alternative.
Advantage:
It can make sure no empty container need to be shipped.
It can stop increasing the empty container in the market.
Disadvantage:
The empty container in the market can never be turn or move to the location that is needed.
They will loosing some of the customers since the price and the requirement is difference than before.
5.List and discuss the advantages and disadvantages to the Gitomer firm of the fifth