Preview

Case Study

Good Essays
Open Document
Open Document
719 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Case Study
Case studies
Temsa Globals product strategy
Temsa global is an automotive company with factories in Adana, Adapazari , Egypt. It produces buses, minibuses, and light trucks in its factories in Turkey. The company started out its business as a licensor of Mitsubishi products in 1984, when it could manufacture only the licensed products. Since 2001, Temsa Global has gradually developed design capabilities to support the shift in its products strategy .In 2009, Temsa R&D and Technology Inc., which was founded in 2003, had more than 200 employees.
In 2009, Temsa global introduced its first city bus model, Avenue. Temsa global has designed Avenue primarily for the European markets, in collaboration with its customer Arriva, a UK-based transport services company that has operations in 12 European countries. Temsa R&D center cooperates with universities and research institutes on advanced technologies and break- through applications. Avenue was designed by Temsa Globals sister company Temsa R&D and Technology Inc., and the new design has decreased the production costs considerably. The cost reduction is expected to allow Temsa Global to price its buses competitively with respect to its competitor’s similar products. Currently the bus industry is moving toward hybrid power technologies, and green design continues to gain importance. Temsa global has man-aged to catch this wave early; Avenue is over 1,700 pounds lighter than similar buses, thanks to the composite materials used in the body, and its hybrid version offers 25% savings on fuel consumption .
The next step is to market Avenue in other European countries, as well as in Turkey. Customers in different markets have specific requirement, and Avenues modular design will play a pivotal role in offering customized products.
Through product design, Temsa has become a global brand in less than a decade. The next challenge Temsa faces is to support its customer-driven strategy with a service network

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Case Study

    • 396 Words
    • 2 Pages

    1. Fernando has a fracture above his left ear: Which bone or bones could be fractured?…

    • 396 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Case Study

    • 549 Words
    • 3 Pages

    The jury in a sexual harassment suit brought by a former high-ranking New York Knicks basketball team executive recently awarded her more than $11 million in punitive damages. They did so after hearing testimony during what the New York Times called a “sordid four-week trial”. Officials of Madison Square Garden (which owns the Knicks) said they would appeal the verdict. However, even if they were to win on appeal (which one University of Richmond Law School professor said was unlikely), the case still exposed the organization and its managers to a great deal of unfavorable publicity.…

    • 549 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    Case Study

    • 684 Words
    • 3 Pages

    Carol is a 39-year-old Caucasian woman who came into counseling due to difficulties in her marriage. Carol never attended college however she secretly would like go to school and pursue a degree in education. She married her husband Paul in her senior year of high-school due to her unexpected pregnancy with their oldest son. Together they have a total of five children, Paul, Jr (twenty-one), Jackie (twenty), Steven (seventeen), Joshua (fifteen), and, Amanda (seven) in their twenty-one year marriage. The two oldest children are in college leaving the three youngest at home with Carol and Paul. Carol and Paul meet while in high-school however Paul is three years older and was a senior in college when they were married.…

    • 684 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Case Study

    • 569 Words
    • 3 Pages

    2. Some Harold’s results of his CBC are abnormal and because of these results Harold can suffer from physiological effects. For example, his abnormal WBC counts.…

    • 569 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Case Study

    • 398 Words
    • 2 Pages

    1. What clinical findings are likely in R.S. as a consequence of his COPD? How would these differ from those of emphysematous COPD?…

    • 398 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Case Study

    • 509 Words
    • 3 Pages

    This week's assignment has two parts. In Part 1, you must answer questions guiding you through a three-step writing process. In Part 2, you must write a message based on a case study in the textbook. This assignment supports TCOs 2, 4, and 6.…

    • 509 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Case Study

    • 870 Words
    • 4 Pages

    Timed 40 yard dash followed by 6 sets of 60yd sprints with 60seconds in between…

    • 870 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Case Study

    • 2285 Words
    • 10 Pages

    According to the text, Agnes is a thin 43 year-old married white female who was taken to the mental health center in her hometown in the eastern seaboard city by her 22 year-old daughter, who feared that her mother was mentally ill. She claimed that her mother wanted to accompany her everywhere she went and that placed her in an awkward position. Agnes has always been a tense person and has reported experiencing agoraphobic symptoms for about seven years with symptoms becoming even more intense over an extended period. Agnes also believed that she…

    • 2285 Words
    • 10 Pages
    Better Essays
  • Best Essays

    Se571 Aircraft Solutions

    • 1896 Words
    • 8 Pages

    The company strategy is to offer low-cost design and computer-aided modeling packages to customers to reduce their development expenses. AS will help the customer through all phases of new product deployment, from initial prototypes through final large-volume production and assembly. By involving itself in all phases of customer product development, AS hopes to establish long-term relationships and secure repeated follow-on business with its customers. In addition, AS continues to invest heavily in workforce education and training, so as to improve capability to serve its customers.…

    • 1896 Words
    • 8 Pages
    Best Essays
  • Good Essays

    Case Study

    • 606 Words
    • 3 Pages

    A young man meets a wonderful girl in his senior year in college. He believes this is the one that he might marry in the future. He is deeply in love with her. He has a problem. After leaving the constraints of parental authority at home, he went wild as a party animal at college. He was very sexually active in his freshman and sophomore years at college. During that time, he caught genital herpes.…

    • 606 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Case Study

    • 784 Words
    • 4 Pages

    See Chapter 3 - Equal Employment Opportunity and Human Resources Management: Case Study 2: Misplaced Affections: Discharge for Sexual Harassment…

    • 784 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Providing customers new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design…

    • 889 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Case study

    • 486 Words
    • 2 Pages

    Instructions: Provide a multiaxial diagnosis based on the DSM-IV-TR criteria for the case study presented below. Use the format that follows the case study and give a multiaxial diagnosis. Give a brief explanation for your decision on the different axes in 1-3 sentences in the respective boxes. You must provide information for each of the five axes. The diagnostic codes should be included with the diagnostic labels for Axis I and Axis II.…

    • 486 Words
    • 2 Pages
    Good Essays
  • Better Essays

    case study

    • 796 Words
    • 4 Pages

    Behavioral chaining is a complex behavior that consists of many behaviors happening all together. The chain establishes all the steps in a procedure and list them so all the instructors are using the same information. Chaining provides a means of linking several discrete behaviors to a more complex series of responses, and are usually established after observing the steps of the event several times and work well when trying to teach self-help skills. The instructor should verbalize each step in the chain as it is being completed, and should be followed by praise for a job well done (1). Simply saying, behavioral chaining is breaking a task or job down into smaller steps.…

    • 796 Words
    • 4 Pages
    Better Essays