case study
Internal Analysis and SWOT Analysis: Southwest Airlines
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Introduction The internal analysis of a company is an evaluation of those strong points of a company that enables it to have a competitive edge over others in the industry (Helms & Nixon, 2010). Internal analysis is important as it assists the companies to identify their key strengths and hence they use them as a selling point to draw more customers to the company. A look at the Southwest Airlines internal analysis will help to identify the resources that the company can use to draw more customers to the business. These company resources are the facilities possessed by the company and the people working at Southwest Airlines.
Facilities
In order to serve the customers better and ensure their comfort and customer delight, the company has different facilities, which give it an edge over the others in the market. Southwest Airlines has a fleet of jets that fly to different destinations, which makes it an airline of choice when one needs to visit different locations. Southwest Airlines has also installed checking machines, which enables individuals to just go through and get checked by the machines instead of checking each individual at a time. This has been very beneficial to the customers as it enables to save time, as the airport workers only focus on checking those who needs special attention.
Expansion
Southwest Airlines expanded its business through the purchase of AirTran, where it acquires a fleet of 132 jets. This is a strong selling point for the company as the acquisition of AirTran opened boundaries for the company to serve different locations. In this case customer are always assured of availability of transport, which helps in attaining the highest level of efficiency and customer delight.
Employees Southwest Airlines has highly trained employees, whose focus is on the benefit of the customer. They offer the best
Name
Class
Affiliation
Instructor
Date
Introduction The internal analysis of a company is an evaluation of those strong points of a company that enables it to have a competitive edge over others in the industry (Helms & Nixon, 2010). Internal analysis is important as it assists the companies to identify their key strengths and hence they use them as a selling point to draw more customers to the company. A look at the Southwest Airlines internal analysis will help to identify the resources that the company can use to draw more customers to the business. These company resources are the facilities possessed by the company and the people working at Southwest Airlines.
Facilities
In order to serve the customers better and ensure their comfort and customer delight, the company has different facilities, which give it an edge over the others in the market. Southwest Airlines has a fleet of jets that fly to different destinations, which makes it an airline of choice when one needs to visit different locations. Southwest Airlines has also installed checking machines, which enables individuals to just go through and get checked by the machines instead of checking each individual at a time. This has been very beneficial to the customers as it enables to save time, as the airport workers only focus on checking those who needs special attention.
Expansion
Southwest Airlines expanded its business through the purchase of AirTran, where it acquires a fleet of 132 jets. This is a strong selling point for the company as the acquisition of AirTran opened boundaries for the company to serve different locations. In this case customer are always assured of availability of transport, which helps in attaining the highest level of efficiency and customer delight.
Employees Southwest Airlines has highly trained employees, whose focus is on the benefit of the customer. They offer the best
References: August-Wilhelm Scheer, H. K. (2006). Agility by ARIS: business process management : yearbook business process excellence 2006/2007. Heidelberg: Springer-Verlag. Coman, A., & Ronen, B. (2009). Focused SWOT: diagnosing critical strengths and weaknesses. International Journal of Production Research. Vol. 47. No. 20. pp. 5677-5689. Business Source Complete, EBSCOhost, viewed 14 October 2011. Helms, M., & Nixon, J. (2010). Exploring SWOT Analysis-Where Are we Now? A Review of Academic Research From the Last Decade. Journal of Strategy and Management, 3(3):215-251. Hosseini-Nasab, H., Hosseini-Nasab, A., & Milani, A. (2011). Coping with Imprecision in Strategic Planning: A Case Study Using Fuzzy SWOT Analysis. I-Business. Vol. 3. No.1. pp. 23-29. Business Source Complete, EBSCOhost, viewed 14 October 2011. Kay, J. (1993). Foundations of Corporate Success: How Business Strategies Add Value. Oxford: Oxford University Press.