Case Study 2
Part I
1. According to Garcia, what is communication? What is strategy?
According to Fred Garcia communication is most powerful tool it should be used effectively or it can cause self-inflicted harm. Here the term effective communication isn’t about pushing information to audience. Strategy is a process of ordered thinking: of thinking in the right order.
2. What subliminal messages did Bill Gates’ send to audience at DEC World?
Bill Gates regaled his audience with tales of his house. He was utterly likable and his talk featured no discussion of business or computer technology especially of DEC. According to Strategic Leadership Communication, the audience got a very strong message: Microsoft can and should be your corporate partner, whether you go with DEC or not. And also bill gates needed to make his audience feel that he and Microsoft could be trusted in their data centers.
3. What do you think of the Warfighting analogy used throughout this book? Is it effective? How?
Warfighting analogy used throughout this book isn’t about communication also isn’t about war it’s about clear thinking and effective execution. Yes warfighting book is effective because it give us a framework of ordered thinking. This warfighting concept provides set of principles for leadership communication concepts. And also it adds additional insights on enhancing any leader.
4. Why is first mover advantage important? Cite one example from the book and one example from real life recent events.
The first mover advantage is one type of competitive advantage that a company or individual can gain from being first to claim a space. The first mover advantage applies particularly in crisis situations. Whoever is first to define the crisis, the motives, and the next steps typically wins. Consider an example from the book David Letterman first mover step as he is been blackmailed by one of the CBS news producer Halderman. Letterman had used the first mover advantage effectively. He took the
1. According to Garcia, what is communication? What is strategy?
According to Fred Garcia communication is most powerful tool it should be used effectively or it can cause self-inflicted harm. Here the term effective communication isn’t about pushing information to audience. Strategy is a process of ordered thinking: of thinking in the right order.
2. What subliminal messages did Bill Gates’ send to audience at DEC World?
Bill Gates regaled his audience with tales of his house. He was utterly likable and his talk featured no discussion of business or computer technology especially of DEC. According to Strategic Leadership Communication, the audience got a very strong message: Microsoft can and should be your corporate partner, whether you go with DEC or not. And also bill gates needed to make his audience feel that he and Microsoft could be trusted in their data centers.
3. What do you think of the Warfighting analogy used throughout this book? Is it effective? How?
Warfighting analogy used throughout this book isn’t about communication also isn’t about war it’s about clear thinking and effective execution. Yes warfighting book is effective because it give us a framework of ordered thinking. This warfighting concept provides set of principles for leadership communication concepts. And also it adds additional insights on enhancing any leader.
4. Why is first mover advantage important? Cite one example from the book and one example from real life recent events.
The first mover advantage is one type of competitive advantage that a company or individual can gain from being first to claim a space. The first mover advantage applies particularly in crisis situations. Whoever is first to define the crisis, the motives, and the next steps typically wins. Consider an example from the book David Letterman first mover step as he is been blackmailed by one of the CBS news producer Halderman. Letterman had used the first mover advantage effectively. He took the