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Case Study
A ASSINGMENT REPORT ON “Case Study On Air Deccan”

SESSION—2011-2013

Submitted To:- Submitted By:- SONIYA VISHWAKARMA AAKANKSHA KHATARE MBA(MM) 3rd SEMESTER SECTION-A

INDEX:- * INTRODUCTION * ABOUT GOPINATH * VISSION AND MISSION * COMPETITORS * MERGER AND ACQUISITION * COMPANY PROFILE * COMPANY * LOW COST BUSINESS MODEL * TARGET MARKET AND POSITIONING * STP * STEPS BY AIR DECCAN * REVENUE OPTIMIZATION * THE CHALLENGES * COMPANY ANALYSIS * SWOT ANALYSIS * BCG MATRIX * G-9 CELL * POTER 5 FORCE ANALYSIS * ETOP AND SAP ANALYSIS * PEST ANALYSIS * BUSINESS STRATERGY * STRATEGY RECCOMENDATION * CONCLUSION

INTRODUCTION:-
About G.R. Gopinath * Retired Pilot * Aware of economic liberalization * Started business with single Helicopter
Vision Of Capt. Gopinath * Capt. Gopinath founder of Air Deccan Common Man’s Airline * Tag Line “Simply fly” * Logo

COMPEPITITORS * JET AIRWAYS * SPICE JET * GO AIR

MERGER AND ACQUISITION
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