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Case Analysis Of Lincoln Electric Company

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Case Analysis Of Lincoln Electric Company
Lincoln Electric Company

What is the right culture to choose for your business? Do you want to be team oriented, innovative, aggressive or outcome oriented? For a business, this decision, of choosing a work culture often dictates unforeseen outcomes. But why choose one? The Lincoln Electric Company decided to use many of the of the seven work culture profiles to create their own unique business culture. It will be the goal of this essay to understand the seven different work cultures and discover which work culture the Lincoln Electric Company resembles best. The seven different work cultures that will be reviewed are innovative, aggressive, outcome oriented, stable, people oriented, team oriented and detail oriented.

How does a business become an innovative business culture? An innovative business culture is characterized by flexibility, adaptability and they often experiment with new ideas. (Carpenter, pg 188) It was the goal of James Lincoln, general manager and vice-president of Lincoln Electric Company,that the company would work for the customer. Because of this goal, James was able to state, with the customer and product in mind, “How do I make this better, cheaper, more useful.” (Sharplin pg 3) With these goals the business of Lincoln Electric needed and had an
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A people oriented business culture focuses on fairness, always working toward supportiveness and the rights of the individual. These types of businesses value treating people with dignity and respect. (Carpenter, pg 188-189) The way Lincoln incorporates the people oriented culture into their business is through training and education. Lincoln does not give, or pay for offsite education, reason being employee fairness. Lincoln feels that everyone can’t take advantage of offsite education so they do not offer it to anyone, instead they all employee’s are given on the job training. (Sharplin, pg

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