Case Analysis Of E-Commerce
E-commerce: it’s very effective platform, online shop to promote across all digital channels to increase the revenues. When visitor enter to the website could be able to use the free content and according to their specific interest, relevant products from the online shop will be promoted to them. Activities, events and e-ticket could be sell here.
Tate also has already released a number of digital products, such as online courses, applications, e-books and the version of Tate Etc. for purchase through iTunes. It is clear that this is an area of great opportunities for the organization, and digital publications are expected to become a significant revenue stream in the future. Tate could use e-commerce to be a gate way as platform to engage with the audiences. I believe that this the best and suitable option for Tate to increase the revenue.
Marketing Efficiencies: Understanding the customers, create emotional attachment and create personalization service is very high trend in the age of digital era. To understand more about the customer, Tate should focus on the marketing efficiencies parallel with the e-commerce. Developing the very good customer relationship management (CRM) system and learn about the …show more content…
In addition, he says that many of Tate's online content is published under a restricted end user license, John Stack needs to change to give the end user the freedom to share Tate's content with the social web mechanism. I agree that it is necessary to change the license to allow more freedom in order to extend the contents of Tate further on the web. By making content free, more people are attracted to Tate's website, more views per page, more data will be collected and processed in the marketing efficiencies too. Importantly it will also help to increase opportunities to encourage visitors to purchase and
Tate also has already released a number of digital products, such as online courses, applications, e-books and the version of Tate Etc. for purchase through iTunes. It is clear that this is an area of great opportunities for the organization, and digital publications are expected to become a significant revenue stream in the future. Tate could use e-commerce to be a gate way as platform to engage with the audiences. I believe that this the best and suitable option for Tate to increase the revenue.
Marketing Efficiencies: Understanding the customers, create emotional attachment and create personalization service is very high trend in the age of digital era. To understand more about the customer, Tate should focus on the marketing efficiencies parallel with the e-commerce. Developing the very good customer relationship management (CRM) system and learn about the …show more content…
In addition, he says that many of Tate's online content is published under a restricted end user license, John Stack needs to change to give the end user the freedom to share Tate's content with the social web mechanism. I agree that it is necessary to change the license to allow more freedom in order to extend the contents of Tate further on the web. By making content free, more people are attracted to Tate's website, more views per page, more data will be collected and processed in the marketing efficiencies too. Importantly it will also help to increase opportunities to encourage visitors to purchase and