Case Analysis: George Burkley & 3m
Synopsis of the Situation: Write a brief synopsis that describes the background information about the case, an overview of the case.
This video is about George W. Buckley, 64 year old Chairman of the Board, President and Chief Executive Officer of 3M since December 2005. The video is about his advice and philosophy on a management. 3M, headquartered in Minnesota, is a diverse technology driven public company offering various products.
Before becoming a CEO of 3M in December of 2005, George Buckley was Chairman of the Board, President and Chief Executive Officer of Brunswick Corporation, a global manufacturer and marketer of recreation products. He also performed leadership roles at Emerson Electric Co. as Chief Technology Officer and President of the Electric Motors Division from 1993 to 1997. His mastery in understanding of 3M's technologies and global businesses, his expertise and wisdom of managing a big global corporation across numerous industries and various markets, his exceptional skills in business and finance, and his in-depth experiences as a director at many respectable companies, qualify him to as a CEO of 3M.
Key Issues: Define the key issues/factors in terms of marketing and the roles of the Key Players. You should include only those issues that impact the identified problem.
In this video, Buckley talks about the struggles, and how optimism can carry the company. Impact of leadership is significant in any business. Great leaders like Buckley plant his people a hope for better future and a belief in the company. Buckley is one of those optimistic leaders who empower people to reach their goals. Buckley said he's "kind of a live-and-let-live guy." (Welbes, 2011) Buckley is a popular leader who managed to make a positive impact despite his radical decisions. It’s his responsibility to right the ship when the ship is going to a wrong direction. 3M was a company known for its innovativeness. In nearly 100 years of existence, the
This video is about George W. Buckley, 64 year old Chairman of the Board, President and Chief Executive Officer of 3M since December 2005. The video is about his advice and philosophy on a management. 3M, headquartered in Minnesota, is a diverse technology driven public company offering various products.
Before becoming a CEO of 3M in December of 2005, George Buckley was Chairman of the Board, President and Chief Executive Officer of Brunswick Corporation, a global manufacturer and marketer of recreation products. He also performed leadership roles at Emerson Electric Co. as Chief Technology Officer and President of the Electric Motors Division from 1993 to 1997. His mastery in understanding of 3M's technologies and global businesses, his expertise and wisdom of managing a big global corporation across numerous industries and various markets, his exceptional skills in business and finance, and his in-depth experiences as a director at many respectable companies, qualify him to as a CEO of 3M.
Key Issues: Define the key issues/factors in terms of marketing and the roles of the Key Players. You should include only those issues that impact the identified problem.
In this video, Buckley talks about the struggles, and how optimism can carry the company. Impact of leadership is significant in any business. Great leaders like Buckley plant his people a hope for better future and a belief in the company. Buckley is one of those optimistic leaders who empower people to reach their goals. Buckley said he's "kind of a live-and-let-live guy." (Welbes, 2011) Buckley is a popular leader who managed to make a positive impact despite his radical decisions. It’s his responsibility to right the ship when the ship is going to a wrong direction. 3M was a company known for its innovativeness. In nearly 100 years of existence, the