Caregivers Case Study

When not-for-profit business groups contemplate ventures to increase revenue, they can run into the dilemma of jeopardizing their charitable culture. In the case of the nonprofit Caregivers and its New Business Group, there were members of this committee that work as social workers, and who had a difficult time agreeing to charge patient in need, for services that were usually offered at no cost. It was probably unconscionable to them that most vulnerable could be thought as potential profits. However, this impasse could be resolved by making the social worker understand, that there were only two options in it came to the services offered by Caregivers; one, was to continue offering services until they were forced to close the doors due …show more content…
If Caregivers wants to pursue this service for the much lucrative specialized market, such as special diseases, skilled nursing, and difficult cases, then a few considerations would need to be evaluated. First, Caregivers needs to do a throughout marketing research to properly identify the true potential of this market. If the business potential is realistic, then Caregivers would have to retain a pool of highly trained and skilled health aides and nurses that could provide the appropriate specialized care. They would also have to obtain the special license required to bill Medicaid and Medicare, as well as increase the number of personnel in the billing department to effectively file service …show more content…
The real estate development option had the potential to be very lucrative, but right now there is not an adequate location for such development, in addition, that project is something that is going to take time to construct; but it would be worth it to keep this option open in the future. In my opinion, Caregivers should have a balanced approach in pursuing this for-profit business strategy, to be able to keep operating, but at the same time sustain a concerted effort to increase fundraising, with the goal to provide essential services to the most vulnerable members of the