Car Clean
OZ Car Clean Pty Ltd
It is a full-service car wash facility located in St Leonard’s (just off the Pacific Highway). The principal owners, Geoff and Sandy (husband and wife team) are also the full-time managers. They have vast experience in the management of finances, personnel, and equipment. Geoff was previously a Car Wash Facility Manager in Brisbane for two years, before starting OZ Car Clean Pty Ltd in August of 2005. Business was slow to begin (for the first year or so), but then many regular customers started to return and there is more consistency as a result.
Oz Car Clean has a fully automatic tunnel carwash available 24hours, 7 days a week, Espresso coffee, tea or hot chocolate complimentary “whilst you wait” for all full-service car washes, a Café that serves homemade cakes, biscuits and wholesome sandwiches. Plus, drinks, a library of recent magazines and daily newspapers for customers to read (and purchase if they desire), Four (4) high pressure wand self-service bays, (6) vacuum stations complete with fragrance and carpet shampoo dispensing machines and 4 kinds of wash.
The coin-operated, self-service bays will cost $5.00 per 4.5 minute cycle. Additionally, all customers will have access to vacuum islands which will cost $4.00 per 4.5 minute cycle. Fragrance and shampoo dispensing machines will also be offered, and will range in price from $5.00 to $7.50 per cycle. Most car wash operators sacrifice service to minimize costs, but since OZ Car Clean have a regular clientele, they are in a unique position of not having to sacrifice service to lower costs. OZ Car Clean provides superior service at a competitive price with all other car wash facilities in their local area.
Segmentation variables
Geographic: The OZ Car Clean has the focus in areas such as St Leonard’s, Sydney CBD and Chatswood
Demographic: We segment demographically in ages (21-50).
Psychographic: Make the lifestyle of the people different.
Behavioral: Get the
It is a full-service car wash facility located in St Leonard’s (just off the Pacific Highway). The principal owners, Geoff and Sandy (husband and wife team) are also the full-time managers. They have vast experience in the management of finances, personnel, and equipment. Geoff was previously a Car Wash Facility Manager in Brisbane for two years, before starting OZ Car Clean Pty Ltd in August of 2005. Business was slow to begin (for the first year or so), but then many regular customers started to return and there is more consistency as a result.
Oz Car Clean has a fully automatic tunnel carwash available 24hours, 7 days a week, Espresso coffee, tea or hot chocolate complimentary “whilst you wait” for all full-service car washes, a Café that serves homemade cakes, biscuits and wholesome sandwiches. Plus, drinks, a library of recent magazines and daily newspapers for customers to read (and purchase if they desire), Four (4) high pressure wand self-service bays, (6) vacuum stations complete with fragrance and carpet shampoo dispensing machines and 4 kinds of wash.
The coin-operated, self-service bays will cost $5.00 per 4.5 minute cycle. Additionally, all customers will have access to vacuum islands which will cost $4.00 per 4.5 minute cycle. Fragrance and shampoo dispensing machines will also be offered, and will range in price from $5.00 to $7.50 per cycle. Most car wash operators sacrifice service to minimize costs, but since OZ Car Clean have a regular clientele, they are in a unique position of not having to sacrifice service to lower costs. OZ Car Clean provides superior service at a competitive price with all other car wash facilities in their local area.
Segmentation variables
Geographic: The OZ Car Clean has the focus in areas such as St Leonard’s, Sydney CBD and Chatswood
Demographic: We segment demographically in ages (21-50).
Psychographic: Make the lifestyle of the people different.
Behavioral: Get the