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Capstone Intro 2014 Ruane

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Capstone Intro 2014 Ruane
Introduction
An overview of the Capstone®
Simulation

Unforgettable Business Learning

© 2014 Capsim Management Simulations, Inc.

School: Isenberg School of Management,
UMass Amherst

Professor: Sinéad Ruane
Class: SCH-MGMT 494BI
Business Policy & Strategy

Section: 08
Unforgettable Business Learning

© 2014 Capsim Management Simulations, Inc.

Why Simulate?

Risk-Free

View
Alternative
Strategies

Compresses Time

Enjoyable

(1 Round=1Year)

Selectivity vs Integration

Unforgettable Business Learning

© 2014 Capsim Management Simulations, Inc.

Objectives of the Capstone Simulation
Demonstrate
effectiveness of multidiscipline teams working together. Use strategic thinking.

Test your business acumen. Understand overall interaction and impact of various parts of a business on one another.

Grow the awareness of competition. Take away practical skills in business management.

Unforgettable Business Learning

© 2014 Capsim Management Simulations, Inc.

Industry Overview

Unforgettable Business Learning

© 2014 Capsim Management Simulations, Inc.

The Story: Background on Your Company
FTC required Sensors Inc. to be broken up into separate companies:
Andrews

Baldwin

Chester

Digby

Erie

Ferris

Started as a single corporation named Sensors, Inc.

Sold sensors as main product
Corporation was shut down by FTC due to monopolistic operations

Your job: Operate one of the companies and make it successful.
Unforgettable Business Learning

© 2014 Capsim Management Simulations, Inc.

The Start
When Sensor Inc. breaks up, each of the new companies starts off with the following scenario:
$100 Million in
Sales

5 Market
Segments

Unforgettable Business Learning

5 Product Lines

Closed
Marketplace

© 2014 Capsim Management Simulations, Inc.

Sensors: An Overview of Your Company’s
Product
Customers (OEMs) need sensors for their products to function.

Used for diverse applications

Five clear market segments
• Low End
• Traditional
• High End
• Performance
• Size
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