Cango
CanGo Analysis
Final Report
Sherry Youngs, Alheri Gajere, Oksana Harbar,
Hope Muhammad and Binish Maroof
Be Bold Consulting
Table of Contents Executive Summary 2 Analysis 2 SWOT Analysis (Oksana Harbar) 2 Market Analysis (Alheri Gajere) 5 Competitive Analysis (Binish Maroof) 7 Financial Analysis (Sherry Youngs) 8 Strategic Recommendations 9 Conclusion 9 Works Cited 10 Appendix 11
Be Bold Consulting has been invited to provide CanGo with solutions and recommendations towards the advancement of the company. Over the last two months Be Bold has observed the operations of CanGo’s managers and employees. Through our observations we have found a number of issues and have several recommendations. Be Bold suggests that CanGo can better understand their company by learning how to make better decisions for the future of the company. One major recommendation is for CanGo to define itself by developing a mission and vision statement. By creating a vision and mission statement CanGo will have a better understanding of the future. Mission and vision statements can help narrow their focus and only choose the path that best fits that of CanGo. Currently, CanGo has just made decisions without really understanding how it could or would affect the company. If CanGo follows our recommendations and constructs a mission/vision statement it could improve their company standing, by drawing in possible employees with the same values or investors that believe in what CanGo stands for. As CanGo knows, Be Bold was brought in to analysis the operations and policies of CanGo. Be Bold has done this by looking at some important factors and has enlisted specific individuals to perform these analysis. Oksana Harbar is going to provide a SWOT (strengths, weaknesses, opportunities and threats) Analysis, Alheri Gajere will present the Market Analysis, Binish Maroof will provide the Competitive Analysis, Sherry Youngs will inform CanGo on Financial
Final Report
Sherry Youngs, Alheri Gajere, Oksana Harbar,
Hope Muhammad and Binish Maroof
Be Bold Consulting
Table of Contents Executive Summary 2 Analysis 2 SWOT Analysis (Oksana Harbar) 2 Market Analysis (Alheri Gajere) 5 Competitive Analysis (Binish Maroof) 7 Financial Analysis (Sherry Youngs) 8 Strategic Recommendations 9 Conclusion 9 Works Cited 10 Appendix 11
Be Bold Consulting has been invited to provide CanGo with solutions and recommendations towards the advancement of the company. Over the last two months Be Bold has observed the operations of CanGo’s managers and employees. Through our observations we have found a number of issues and have several recommendations. Be Bold suggests that CanGo can better understand their company by learning how to make better decisions for the future of the company. One major recommendation is for CanGo to define itself by developing a mission and vision statement. By creating a vision and mission statement CanGo will have a better understanding of the future. Mission and vision statements can help narrow their focus and only choose the path that best fits that of CanGo. Currently, CanGo has just made decisions without really understanding how it could or would affect the company. If CanGo follows our recommendations and constructs a mission/vision statement it could improve their company standing, by drawing in possible employees with the same values or investors that believe in what CanGo stands for. As CanGo knows, Be Bold was brought in to analysis the operations and policies of CanGo. Be Bold has done this by looking at some important factors and has enlisted specific individuals to perform these analysis. Oksana Harbar is going to provide a SWOT (strengths, weaknesses, opportunities and threats) Analysis, Alheri Gajere will present the Market Analysis, Binish Maroof will provide the Competitive Analysis, Sherry Youngs will inform CanGo on Financial
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