caferoma
Dear Mr.Cumino
The possible startegies to resolve comapny’s problems are given below:
1) Repositioning the product- Total change of product and company picture which would be appropriate to the today’s market, it would make product more exciting and eye-catching, than old Caferomas image.
2) Price reduction- Caferoma should reduce the pricing which would be more matching to other competitors of the market.
3) Develop a new advertising campaign to re-launch the product. It would attract lot of good reviews and increase the number of new customers.
4) Make of multiple brands- selling of lower priced Caferoma products with different brand names would give customers the choice of trying different tastes and products.
5) Own brands label products- allows to sell Caferoma’s products under supermarkets brands- again it would help to increase number of customers and sales.
6) Launching a new instant coffee or decaffeinated coffee under Caferoma’s brand would open more options to wide market segment.
7) Streching the brand- It is a really good way to advertise in many places which would attract new customers.
8) Customer survey- will help find out customer needs.
Making new, exotic coffee brands and new tastes under different brand names can “push” Caferoma’s picture in the market. Change of old advertising and marketing technique to more modern is necessary. People are keen on something new and fresh, so new product should be a winner in the market. Sample sharing would also be a big plus, it would increase number of new customers and also buying potential.
The Caferoma logo should be redesigned to attract more groups of customers, new advertising campaign will help customers to reach the product and lower pricing will help to prosper even in strong competiton.
It is also very important to understand customer needs, so consumer survey would be helpful way to get ideas from customers what kind of new products, packages they would like to see from us.
The possible startegies to resolve comapny’s problems are given below:
1) Repositioning the product- Total change of product and company picture which would be appropriate to the today’s market, it would make product more exciting and eye-catching, than old Caferomas image.
2) Price reduction- Caferoma should reduce the pricing which would be more matching to other competitors of the market.
3) Develop a new advertising campaign to re-launch the product. It would attract lot of good reviews and increase the number of new customers.
4) Make of multiple brands- selling of lower priced Caferoma products with different brand names would give customers the choice of trying different tastes and products.
5) Own brands label products- allows to sell Caferoma’s products under supermarkets brands- again it would help to increase number of customers and sales.
6) Launching a new instant coffee or decaffeinated coffee under Caferoma’s brand would open more options to wide market segment.
7) Streching the brand- It is a really good way to advertise in many places which would attract new customers.
8) Customer survey- will help find out customer needs.
Making new, exotic coffee brands and new tastes under different brand names can “push” Caferoma’s picture in the market. Change of old advertising and marketing technique to more modern is necessary. People are keen on something new and fresh, so new product should be a winner in the market. Sample sharing would also be a big plus, it would increase number of new customers and also buying potential.
The Caferoma logo should be redesigned to attract more groups of customers, new advertising campaign will help customers to reach the product and lower pricing will help to prosper even in strong competiton.
It is also very important to understand customer needs, so consumer survey would be helpful way to get ideas from customers what kind of new products, packages they would like to see from us.