Cadbury Oreo: New Product Launch
This student has been formally diagnosed with Specific Learning Differences. Please make appropriate allowance when marking. Guidance is available at: http://www2.warwick.ac.uk/services/tutors/disability/guidance
I have read and understood the rules on cheating, plagiarism and appropriate referencing as outlined in my handbook and I declare that the work contained in this assignment is my own, unless otherwise acknowledged. No substantial part of the work submitted here has also been submitted by me in other assessments for my degree course, and I acknowledge that if this has been done an appropriate reduction in the mark I might otherwise have received will be made
Signed: .................Suvrat Sachin Ranka.................................
(for on-line submission it is only necessary to type your name in this space)
MODULE TITLE: SALES AND SALES MANAGEMENT
MODULE CODE: UKFM WM020-10 01IE MODULE DATE: 11th-15th FEBURARY 2013
COURSE NAME: INNOVATION AND ENTREPRENEURSHIP NAME: SUVRAT SACHIN RANKA STUDENT ID: 1264997 MODULE TUTOR: P. BHANGAL SUBMISSION DATE: 2nd April
WORD COUNT: 4614
THE UNIVERSITY OF WARWICK
WMG MSc PROGRAMMES
POST MODULE ASSIGNMENT
Total marks allocated for this piece of work is 70% for the total module
Select a product of your choice, from a country of your choice, in order to take it into the market of your home country.
By using the materials that you have been supplied with from the module, your own research from books, journals, the internet, your own experience, devise a sales strategy for selling this product in a country of your choice.
Some of the things you may consider as part of your strategy are: * a) The Sales Channels that you would deploy * b) Pricing Strategy * c) Marketing Support * d) Sales Techniques B2C * e) Key Account Management (KAM) B2B * f) A PESTLE analysis * g) Sales staffing and product training * h)
I have read and understood the rules on cheating, plagiarism and appropriate referencing as outlined in my handbook and I declare that the work contained in this assignment is my own, unless otherwise acknowledged. No substantial part of the work submitted here has also been submitted by me in other assessments for my degree course, and I acknowledge that if this has been done an appropriate reduction in the mark I might otherwise have received will be made
Signed: .................Suvrat Sachin Ranka.................................
(for on-line submission it is only necessary to type your name in this space)
MODULE TITLE: SALES AND SALES MANAGEMENT
MODULE CODE: UKFM WM020-10 01IE MODULE DATE: 11th-15th FEBURARY 2013
COURSE NAME: INNOVATION AND ENTREPRENEURSHIP NAME: SUVRAT SACHIN RANKA STUDENT ID: 1264997 MODULE TUTOR: P. BHANGAL SUBMISSION DATE: 2nd April
WORD COUNT: 4614
THE UNIVERSITY OF WARWICK
WMG MSc PROGRAMMES
POST MODULE ASSIGNMENT
Total marks allocated for this piece of work is 70% for the total module
Select a product of your choice, from a country of your choice, in order to take it into the market of your home country.
By using the materials that you have been supplied with from the module, your own research from books, journals, the internet, your own experience, devise a sales strategy for selling this product in a country of your choice.
Some of the things you may consider as part of your strategy are: * a) The Sales Channels that you would deploy * b) Pricing Strategy * c) Marketing Support * d) Sales Techniques B2C * e) Key Account Management (KAM) B2B * f) A PESTLE analysis * g) Sales staffing and product training * h)