Buying Behaviour of Consumer Towards Housing Goods
A Project Report on
“Buying Behavior of Customers towards housing goods at a leading mall in Pune”
Submitted By: Kailash A. Gawali PGP 2009-2011
From:
AIMS INSTITUTE OF MANAGEMENT STUDIES, BAVDHAN, PUNE-21
DELEARATION
I Kailash Gawali the undersigned, hereby declare that the project report entitled “BUYING BEHAVIOUR OF CUSTOMERS TOWARDS HOUSING GOODS AT A LEADING MALL IN PUNE” is written as the summer project under the guidance of Professor Nilesh Gokhale is my original work and the conclusion drawn therein are based on the market research conducted by me.
Place: IMRB, Pune
Date: KAILASH A. GAWALI
Acknowledgement
We have a great pleasure in presenting the Project Report titled “Buying Behavior of Customers towards housing goods at a leading mall in Pune” for IMRB International. The success of any project depends on the coordinated efforts of many people. No human efforts have succeeded and the attempts are completed unless somebody paves the right path and right direction. We wish to express our appreciation and thanks to all those with whom we have had the opportunity to the work and whose thought and insights have helped us in furthering our knowledge and understanding of the subject. Every page of this report reminds us about the moral support and guidance that was bestowed on us by our respected Guide, mentors, professors, friends and family members throughout the project. My sincere gratitude goes to Professor Nilesh Gokhale (Project Guide), without whose valued guidance, encouragement and inspiration the completion of this project would ever have been possible. We also thank Mr. Vikrant Kadam (Field Manager, IMRB International) for his
“Buying Behavior of Customers towards housing goods at a leading mall in Pune”
Submitted By: Kailash A. Gawali PGP 2009-2011
From:
AIMS INSTITUTE OF MANAGEMENT STUDIES, BAVDHAN, PUNE-21
DELEARATION
I Kailash Gawali the undersigned, hereby declare that the project report entitled “BUYING BEHAVIOUR OF CUSTOMERS TOWARDS HOUSING GOODS AT A LEADING MALL IN PUNE” is written as the summer project under the guidance of Professor Nilesh Gokhale is my original work and the conclusion drawn therein are based on the market research conducted by me.
Place: IMRB, Pune
Date: KAILASH A. GAWALI
Acknowledgement
We have a great pleasure in presenting the Project Report titled “Buying Behavior of Customers towards housing goods at a leading mall in Pune” for IMRB International. The success of any project depends on the coordinated efforts of many people. No human efforts have succeeded and the attempts are completed unless somebody paves the right path and right direction. We wish to express our appreciation and thanks to all those with whom we have had the opportunity to the work and whose thought and insights have helped us in furthering our knowledge and understanding of the subject. Every page of this report reminds us about the moral support and guidance that was bestowed on us by our respected Guide, mentors, professors, friends and family members throughout the project. My sincere gratitude goes to Professor Nilesh Gokhale (Project Guide), without whose valued guidance, encouragement and inspiration the completion of this project would ever have been possible. We also thank Mr. Vikrant Kadam (Field Manager, IMRB International) for his
Bibliography: Books * Marketing Management – Philip Kotler * Research Methodology – Dr. Shailesh Kasande Internet Sites * http://www.imrbint.com/ * http://www.perceptionmapping.com/ * http://www.customerthink.com