Business Studies Research Task
Business Research Task
Small to Medium Enterprise
Word Count: 2645
The chosen SME that I have decided to establish is a house cleaning business. Not only cleaning interior but if needed the exterior also.
1. Situational analysis considering:
1.1 Influences in establishing a SME
The reason that I wanted to establish a business of my own, this one being a house cleaning business is that the target market of people who have less time on their hands and wish to have their house cleaned will pay and the number of people in this area is increasing dramatically. Also as this requires human resources and manual labour it does not require many skills or degrees to higher some people to be on the payroll and to gain more business. This business can also be established from scratch or by buying into a franchise, but I will start from scratch as this is also an exterior cleaning business.
1.2 SWOT Analysis
1.3 Classification of Business
The business that I have chosen to establish is a service business, which means that is offers services or intangible assets and it charges for labour rather than a good which is sold. The business will also end up being over 20 workers making it a medium enterprise and in this way it will expand from just the small area around where we being to more of Sydney.
1.4 Vision and goals
“To provide a busy family home with a quick, thorough cleaning service which is accurate, on time, staff friendly and always efficient.”
The vision that I have for the business is to provide a family home with a cleaning service that can fit around their busy time schedule and is always done properly, finished on time with friendly staff that are always efficient in their work. This will give the family or person comfort that they have chosen the right business to clean their house for them.
Goals for the business:
To gain a trustworthy and good name
To gain good business and a substantial income
To expand and slowly gain more
Small to Medium Enterprise
Word Count: 2645
The chosen SME that I have decided to establish is a house cleaning business. Not only cleaning interior but if needed the exterior also.
1. Situational analysis considering:
1.1 Influences in establishing a SME
The reason that I wanted to establish a business of my own, this one being a house cleaning business is that the target market of people who have less time on their hands and wish to have their house cleaned will pay and the number of people in this area is increasing dramatically. Also as this requires human resources and manual labour it does not require many skills or degrees to higher some people to be on the payroll and to gain more business. This business can also be established from scratch or by buying into a franchise, but I will start from scratch as this is also an exterior cleaning business.
1.2 SWOT Analysis
1.3 Classification of Business
The business that I have chosen to establish is a service business, which means that is offers services or intangible assets and it charges for labour rather than a good which is sold. The business will also end up being over 20 workers making it a medium enterprise and in this way it will expand from just the small area around where we being to more of Sydney.
1.4 Vision and goals
“To provide a busy family home with a quick, thorough cleaning service which is accurate, on time, staff friendly and always efficient.”
The vision that I have for the business is to provide a family home with a cleaning service that can fit around their busy time schedule and is always done properly, finished on time with friendly staff that are always efficient in their work. This will give the family or person comfort that they have chosen the right business to clean their house for them.
Goals for the business:
To gain a trustworthy and good name
To gain good business and a substantial income
To expand and slowly gain more
Bibliography: "Business Documents - Professional Templates." Business Documents Professional Templates. N.p., n.d. Web. 08 June 2013. http://business-docs.co.uk/document-templates/swot/attachment/swot-template/ "How to Write Your Mission Statement." Entrepreneur. N.p., n.d. Web. 08 June 2013. http://www.entrepreneur.com/article/65230 "How to Define Your Target Market." Inc.com. N.p., 22 June 2010. Web. 08 June 2013. http://www.inc.com/guides/2010/06/defining-your-target-market.html "Functions of a Human Resource Department." Functions of a Human Resource Department. N.p., n.d. Web. 08 June 2013. http://www.dineshbakshi.com/igcse-business-studies/people-at-work/revision-notes/850-functions-of-human-resource-department "Article: Recommended Marketing Strategies In Developed And Developing Markets." Marketing Strategies, Developed & Developing Markets. N.p., n.d. Web. 08 June 2013. http://www.b2binternational.com/publications/articles/global-marketing-strategies/