Business Studies Essay - Why Entrepreneurs Start a Business, Simba Chip Example
Why do entrepreneurs start a business? Mainly, to make a profit and the South African company Simba, which produces a convenient snack, crispy chips, has so far done just that. They have become a booming business, expanding on their range of flavors for their chips. They have teamed up with Pepsi, and converted their food only company to a food and beverage supplier to many outlets throughout South Africa. Simba has become such a popular and well-known brand because the eight different functions within their business work so well when overlapping each other in the different tasks and activities that they have to complete. There are four different functions I will mention that apply to Simba and examples referring to the different functions. The different functions that will be mentioned are, the marketing function, the human resources function, the purchasing function as well as the administrative function.
The first function that I will mention is the marketing function. What the marketing function does is it leads to the sale of the product that the business it trying to sell. The Marketing function has to find a target market, which they will aim to sell their product to. Each Marketing aspect of every business will have what they call a marketing mix; it will always consist of four components.
They come in no particular order, there is the promotion part, it is concentrated on promoting the business with publicity which is free promotion to the company, an example would be a positive article published in a newspaper or magazine, another way would be to have a sale promotion, where Simba has increase the size of their packet by 20% and more customers will buy the bigger looking size packet compared to the smaller packet at the same price. You are then looking at the price aspect; a consumer will only buy your product if it looks like they are going to get a better deal at the same or a lower price. After the price comes the place, the area in which Simba
The first function that I will mention is the marketing function. What the marketing function does is it leads to the sale of the product that the business it trying to sell. The Marketing function has to find a target market, which they will aim to sell their product to. Each Marketing aspect of every business will have what they call a marketing mix; it will always consist of four components.
They come in no particular order, there is the promotion part, it is concentrated on promoting the business with publicity which is free promotion to the company, an example would be a positive article published in a newspaper or magazine, another way would be to have a sale promotion, where Simba has increase the size of their packet by 20% and more customers will buy the bigger looking size packet compared to the smaller packet at the same price. You are then looking at the price aspect; a consumer will only buy your product if it looks like they are going to get a better deal at the same or a lower price. After the price comes the place, the area in which Simba